The purpose of this blog post is twofold: to educate you, dear reader, on best practices for writing anchor text, and to squeeze as many nautical references as possible into approximately 300 words. So let’s shove off and see if we scurvy mates can accomplish those goals before we’re all talking like pirates.
For those who don’t know, anchor text is what appears in a hyperlinked word or phrase. And search engines pay attention to it (or do they? We don’t actually know, and Google says it doesn’t, or won’t after a while, or might continue to but not tell us. Let’s stay on the safe side and make sure our anchor text is shipshape). There are a few best practices you can implement to make sure your anchor text performs well SEO-wise:
It sounds easy enough. But there are a few sea mines that could blow up if you’re not careful in how you steer the ship. First, don’t be too aggressive about matching anchor text to the page you’re linking exactly – it comes across as spammy, and it gives Google the bends. Finally, don’t use the same anchor text all the time – that’s the equivalent of the internet doldrums. Mix it up a bit – instead of always writing “ship” in your anchor text, try “skiff,” “sloop,” or “schooner” instead.
I hope this post didn’t take the wind out of your sails, but instead, inspired you to try a new tack. Follow these anchor text tips and chances are your SEO strategy will stay on an even keel.
Erin doesn’t always talk like a sailor. Here’s her last blog post on social marketing practices. Now that’s how you do anchor text.