Posts tagged video
Four Mobile Apps for PR Pros (Beyond Twitter)
November 23, 2011
Like everybody, PR pros and marketers are spending more time on the road. Like everybody, we’re usually glued to our Blackberrys smartphones and tablets.
We certainly love our Twitter, RSS, and Evernote apps for helping us stay connected and organized, but here are a few more mobile apps that can help PR pros be even more productive on the road.
CardMunch If conferences were Super Mario Bros., business cards would be the coins – not the biggest goal, but a pretty good indicator of success.
Unfortunately, they’re also likely to end up in a desk drawer or briefcase.
With CardMunch, you can More >
Shooting Street Videos (Part Two of Two)
October 7, 2011
This is the second of a two-part series on filming man-on-the-street videos. Here in part two, we share what to keep in mind once you get out there. Find part one, “Pre-production,” here.
You’ve got a fully charged camera, the perfect location, and a set of killer questions. Now comes the fun part – getting people on camera, and getting them to say what you want.
No matter what, you will be annoying, and you will get ignored – a lot. But here are few tips to ensure that you end up with great content for your video.
The approach
- Take a cue from the lions – target folks on the outer More >
Shooting Street Videos (Part One of Two)
October 4, 2011
This is the first of a two-part series on filming man-on-the-street videos. Here in part one, we share what to keep in mind before you get out there.
Recently, we’ve been shooting lots of man-on-the-street videos, for our own purposes, as well as our clients’. We go out to the public and interview strangers on a certain topic, edit the footage into a story, and post the video onto the company website, YouTube account and social media channels – often pitching these findings to reporters. Why? Because video’s interesting, great for SEO, and attention-grabbing in a world with an More >