Posts tagged Twitter
Public Relations Is…
November 30, 2011
Public relations is constantly evolving thanks to the introduction of new social media channels and the broadening scope of what PR professionals “do”. So, it makes sense that the Public Relations Society of America is making a push to update how we define our industry. The current definition is as old as I am:
Public relations helps an organization and its publics adapt mutually to each other.
Now, while I definitely don’t consider myself old, the current definition is certainly outdated and doesn’t accurately or fairly depict all that we as PR professionals do for our clients. The intro to More >
What’s in a Handle?
November 9, 2011
by Joanna Clark
in Twitter
That which we call an account by any other name would tweet as influentially.
Picking your Twitter handle may seem simple, right? The intuitive choice would be your name or your company name. Maybe you’re like me and have a surname in the Top 25 most common in the US, so you’ll resort to throwing a number at the end or jumbling up the order of first and last (suddenly Pilot Inspektor Lee seems to have lucked out somehow). But this obvious path isn’t always the best for companies. It could be that your product is better known than your company name or maybe you market to different verticals More >
Don’t Tweet that the Sky is Falling. Tweet How to Not Get Crushed.
October 28, 2011
Data shows that negative remarks on Twitter will lead to fewer followers, according to HubSpot’s Dan Zarella. This can be expressions of fear, anger, sorrow, etc..
This presents a bit of a conundrum for the typical enterprise technology marketer whose messages sometimes involve a fair amount of fear, uncertainty and doubt (FUD), particularly in the security space.
So how can you tweet positively and effectively when you’re messaging around bad news? Should you even bother?
Subscribing to a prime Twitter tenet, you want to tweet useful info – things your followers will find interesting. Will More >
3 Social Media Lessons From Reality TV
October 14, 2011
If you have a Twitter account with a dwindling list of influential followers, read up. There’s a lot you can learn from reality TV stars who have no trouble courting a Twitter audience of millions.
The success of reality TV has turned its stars into social media powerhouses. What is it about shows like American Idol and others that we find downright endearing? Why do millions of loyal viewers tune in on a weekly basis, and follow the personalities on Twitter? Here are three ideas to borrow for your own social media efforts, from the shows we love to hate:
Does Klout Live Up to Its Name?
September 27, 2011
Your business’ social media campaigns – tweets, comments, shared links – what are they worth? (Our latest market brief looks into this question, and the better-understood tools you can use to find out and measure the ROI of these efforts.) Klout is the latest platform to attempt to measure social influence, and, although introduced in 2008, is just now starting to gain traction after making many major changes in the last few months. Most noticeably, it originally only factored Twitter statistics into its method, but now evaluates 11 social media platforms, from LinkedIn to Instagram.
Klout More >