Posts tagged Twitter
Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you sure you’re not falling victim to one of social media’s seven deadly sins?:
- Not using social. First and foremost, if your business isn’t active on social, you’re already committing the worst of sins. Social puts you front and center in the public eye, and offers a direct line to you customers. You can bet your competition is already taking advantage of social media, so there’s no time to waste in getting you accounts fired up.
- Acting before thinking. More >
Here are six tips to strengthen your social media performance:
1. Hey Mike, what day is it? We’ve all heard the Geico Hump Day Camel commercial. Aside from a slightly obnoxious, although catchy advertisement, there is something else to be said for the middle of the week: According to Bit.ly research, customers are more likely to click through Facebook links on Wednesdays.
As for Twitter, weekends are More >
Many of the best early examples of Twitter’s new GIF-like video app (usually funny, miniature advertisements) come from the consumer side. But for B2B companies, when your focus is on educational and meaningful content, squeezing a valuable story into six seconds is a challenge.
That said, Vine can play a key role in your social media strategy – even if it’s not taking center stage. Here are four ways to start integrating vine in your marketing efforts today:
- Tease your content. You can’t fit a white paper into a six-second video – but you can certainly call out your best data point. Or put More >
This interesting A1 piece in the Times shows that employee gripes are, in most murky situations, a protected personal right.
But the bigger issue is whether you should post rants at all, and if you choose to, what can the employer do about it?
The best employers use social like any listening tool or an employee NPS survey. Behind online rants there’s likely either a management breakdown or an employee who’s toxic to organizational culture. Either situation More >
When we secure media coverage for our clients, 99% of the time it’s through blood, sweat, and tears. So when ace coverage springs up as a result of other program efforts – we go wild. That’s what happened a few weeks ago. The Twitter account we run for one of our clients was listed at #5 on Mashable’s countdown of the top travel accounts to follow. Coverage and a third-party pat on the back – not too bad.
Now, here’s how we got there in a matter of seven months, in seven steps:
- Follow the right people. Reporters, analysts, partners, mainstream experts, target publications, and YOUR More >