Posts tagged Twitter
Think, Before Making Fun, Online
January 25, 2012
We can all agree that humor has its place in PR. A witty headline can grab more attention, a crafty subject line can get an email opened – but humor can become a PR nightmare when used in the wrong way.
Oftentimes humor is used as a brush-off, the hope that a situation can be diffused. Three high profile tweets show how humor can be abused, while two other situations teach a positive lesson on the power of humor in PR.
Gottfried quacks his last – It seems obvious that a natural disaster is never something to make light of, but Gilbert Gottfried missed the social cue. Following the floods in More >
#HashtagsShouldBeFun (Even in B2B)
January 19, 2012
Before airing its latest episode of Modern Family, there was moderate some buzz around an advocacy group’s campaign to get it pulled. The controversy? A plot focusing around a toddler using the F-word, on a few occasions (it was bleeped).
So what did ABC do? Right after the second bleep, a hashtag appears on screen – #modernfamily – as if to say, “Pretty wild, eh? Go Tweet about it!”
Genius? Wrong? Obvious? Whatever your take, it worked, with audiences flocking to share the laugh online. Take a look at the screenshot below, which captures hashtag use for More >
Ranking the GOP Twitter Feeds
January 19, 2012
Just like businesses, presidential campaigns can rely on Twitter to connect with fans and turn positive sentiment into a selling tool, ultimately driving traffic to the website and bringing in more revenue (or donations).
So which GOP candidate has the best Twitter strategy?
I’ve looked at the remaining candidates’ Twitter accounts, and ranked them, based on:
- Who’s engaging users the most
- Who’s promoting valuable content, including relevant articles and video
- Whose tweets are most dynamic – using hashtags, mentions, and links
I also reviewed the candidates’ official campaign accounts More >
The Emma Sullivan and Governor Brownback Incident: A Lesson in “Social” Engagement
December 1, 2011
When Kansas Governor Sam Brownback’s office contacted a state high school, apparently irate about student Emma Sullivan’s particularly critical Tweet, lots of lessons were learned about social media. But there’s one in particular that businesses should take note of: Don’t criticize the conversation – engage in it.
Trying to put an end to criticism in social outposts with pure might often encourages critics to use that same platform as a speaker box against you. Not surprisingly, the governor’s move backfired. Sullivan received a flurry of support, and ended up with five times as many More >
Public Relations Is…
November 30, 2011
Public relations is constantly evolving thanks to the introduction of new social media channels and the broadening scope of what PR professionals “do”. So, it makes sense that the Public Relations Society of America is making a push to update how we define our industry. The current definition is as old as I am:
Public relations helps an organization and its publics adapt mutually to each other.
Now, while I definitely don’t consider myself old, the current definition is certainly outdated and doesn’t accurately or fairly depict all that we as PR professionals do for our clients. The intro to More >