Posts tagged Twitter
Four Fast-and-Easy Ways To Use Vine For Marketing
February 11, 2013
Many of the best early examples of Twitter’s new GIF-like video app (usually funny, miniature advertisements) come from the consumer side. But for B2B companies, when your focus is on educational and meaningful content, squeezing a valuable story into six seconds is a challenge.
That said, Vine can play a key role in your social media strategy – even if it’s not taking center stage. Here are four ways to start integrating vine in your marketing efforts today:
- Tease your content. You can’t fit a white paper into a six-second video – but you can certainly call out your best data point. Or put More >
Social Rants, Evolving Policies and Who Holds the Legal Cards
January 24, 2013
Two stories this week expose another layer in the social onion: defining the legal rights of workers and employers, and governments.
This interesting A1 piece in the Times shows that employee gripes are, in most murky situations, a protected personal right.
But the bigger issue is whether you should post rants at all, and if you choose to, what can the employer do about it?
The best employers use social like any listening tool or an employee NPS survey. Behind online rants there’s likely either a management breakdown or an employee who’s toxic to organizational culture. Either situation More >
How to Build a Mashable-Worthy Twitter Account
September 21, 2012
When we secure media coverage for our clients, 99% of the time it’s through blood, sweat, and tears. So when ace coverage springs up as a result of other program efforts – we go wild. That’s what happened a few weeks ago. The Twitter account we run for one of our clients was listed at #5 on Mashable’s countdown of the top travel accounts to follow. Coverage and a third-party pat on the back – not too bad.
Now, here’s how we got there in a matter of seven months, in seven steps:
- Follow the right people. Reporters, analysts, partners, mainstream experts, target publications, and YOUR More >
Creating More Powerful Calls to Actions with Social
August 29, 2012
If it isn’t going to get a lead in the door or sales to close faster, we don’t care about it. We hear that often – from VPs of marketing and CEOs.
That’s why many are so quick to dismiss the power of social media, but Kipp Bodnar of HubSpot unveiled what is hands down the most interesting use of social for lead-gen – and had the numbers to back it up.
The typical customer testimonial or sales reference can be robotic – and if we’re being completely transparent – written by the PR agency. So how can you make them real, honest and relevant to your buyer? Take them directly from social. More >
Lessons Learned from Olympic Complaints via Social
July 31, 2012
We’re less than a week into the London Games, but NBC and the planning committee are already under fire. Simply put, they forgot about the impact of social – and they are getting burned for it on the same channels they overlooked.
The opening ceremony was delayed by six hours for the west coast – more importantly, it was spoiled by east-coast Tweeters weighing in online. But the biggest ‘oops’ moment came on Sunday, when BBC commentators were forced to estimate cyclists’ times on their phones because the abundance of tweets that overwhelmed the network and interfered with the official GPS More >