Public relations is constantly evolving thanks to the introduction of new social media channels and the broadening scope of what PR professionals “do”. So, it makes sense that the Public Relations Society of America is making a push to update how we define our industry. The current definition is as old as I am:

Public relations helps an organization and its publics adapt mutually to each other.

Now, while I definitely don’t consider myself old, the current definition is certainly outdated and doesn’t accurately or fairly depict all that we as PR professionals do for our clients. The intro to More >