You’ve probably heard the old adage, ‘It’s not what you say, but how you say it…’ It’s a little cliché, but when it comes to an interview with the media it couldn’t be truer. Reporters (print and broadcast) are looking for quick, punchy commentary that supplements their story and tight, provocative sound bites are the solution.

Speaking in sound bites isn’t as easy as it sounds (pun intended), but mastering the discipline increases your odds of getting ink and makes reporters’ jobs a heck of a lot easier (which can help build your status with the media and result in repeat requests for More >