Pre-production

This is the first of a two-part series on filming man-on-the-street videos. Here in part one, we share what to keep in mind before you get out there.

Recently, we’ve been shooting lots of man-on-the-street videos, for our own purposes, as well as our clients’. We go out to the public and interview strangers on a certain topic, edit the footage into a story, and post the video onto the company website, YouTube account and social media channels – often pitching these findings to reporters. Why? Because video’s interesting, great for SEO, and attention-grabbing in a world with an More >