Posts tagged Social Media
The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, advocating for products and services, and have been doing everything they can to spread the word about brands they are passionate about.
Whether it be videos, pictures, tweets, or posts, authentic endorsements by brand ambassadors go a long way. Adobe recently used Vine to capture executives at industry events and engage in real time marketing. The video not only portrayed Adobe’s active participation in the industry, but also More >
It’s clear to most (though not everyone, unfortunately) that pitches, tweets, releases, and any other PR-related activities should be set aside when major tragedies unfold. But in today’s fast-paced and increasingly automated world, it’s often what you don’t do that can get you in trouble.
Here’s a list of must-do things to check to protect you or your client’s reputation – before you glue yourself to the news:
- Postpone scheduled tweets: When your pre-scheduled and suddenly irrelevant tweet More >
By Mary Conway, Conway Communications
Last week’s ruling from the Securities and Exchange Commission about the use of social media to satisfy fair disclosure for corporate information is provoking many headlines and discussion. In light of prior rulings on corporate disclosure, it’s most likely that this new development will provoke companies and their advisors to look more carefully at how social media can be usefully incorporated into an effective communications strategy, but the impact will evolve over time, and practices will vary significantly by company and industry.
For example, the More >
For B2B companies, Pinterest’s ROI and measurability have been unclear.
Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled its first web analytics tool. Pinterest Web Analytics allows brands to track how users are interacting with them on the platform and gives them insight into what images have been most clicked on and repined. Companies with verified websites can even measure how many people have pinned images directly from their site, how many people saw those pins, and how many people clicked through Pinterest to the brand’s website.
It’s not More >
Many of the best early examples of Twitter’s new GIF-like video app (usually funny, miniature advertisements) come from the consumer side. But for B2B companies, when your focus is on educational and meaningful content, squeezing a valuable story into six seconds is a challenge.
That said, Vine can play a key role in your social media strategy – even if it’s not taking center stage. Here are four ways to start integrating vine in your marketing efforts today:
- Tease your content. You can’t fit a white paper into a six-second video – but you can certainly call out your best data point. Or put More >