Posts tagged search
Four Things You Should Know About Google’s Upcoming ‘Semantic Search’
March 28, 2012
‘Smarter’ might not be the right term, but the search engine giant will update its algorithm over the next few months to make Google.com more ‘human’ (insert obligatory reference to Skynet here). Last week, Google announced its plans to embed ‘Semantic Search’ capabilities (through a new system called a ‘Knowledge Graph’) that will help the search engine understand the context of normal human language to provide better results. For those of you out there with an iPhone 4S, this should sound familiar. It’s what Apple did with its Siri assistant and it feels like it’s More >
Blogging Optimization: Five Ways to Improve Your Blog’s Organic Search Position
January 5, 2012
Blogging is one of the simplest ways to begin creating more content to reach your customers and prospects. Blogs also power organic search: companies that blog receive on average 55 percent more website visitors than companies that don’t, according to HubSpot.
But just like all the rest of your online content, blogs need to be optimized for search. Here are our top five strategies for driving organic readership.
1. The Title Counts Just like the title tag of a website, the title of your blog post is the most important aspect for search. Include your keywords and phrases in the title, as early More >