This is part one of two posts on measuring social media and its return on investment. Find part two, “Measuring Social Media ROI: Can it be done? You Bet.,” on Wednesday morning (9/28).

Update: Part two has been published, here. 

We’ve been writing market briefs and sharing them with friends, colleagues and clients for a couple of years now. It’s time to go public.

So here’s our first publicly available one – Measuring Social Media ROI in B2B: Crossing the Chasm from Traffic to Sales.

It’s one of the biggest issues out there – and will get bigger as budget planning comes into focus.

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