Posts tagged roi of pr
What if We Never Write Another Press Release?
March 9, 2012
We talk about that a lot lately. Mostly to reinforce how much PR is changing – and what passed for ‘savvy PR’ doesn’t cut it anymore. On the bright side, many more companies are actively searching for good PR right now. These companies are smarter and more focused. They want something new, even if they can’t quite define what it looks like. That last point – that no one knows what good PR will look like in the next 15 months – is actually great news, because it’s forcing change.
The most interesting conversations right now are about using PR to grow the top-line. That’s revenue, to the rest More >
Is Brand the New #1 PR Goal?
September 14, 2011
Another one of our clients got sold this week.
This time, it was healthcare IT client IntrinsiQ, LLC. That’s two so far this year, on top of three last year.
That’s a pretty big number for a small PR boutique like ours, with fewer than 20 clients at a time.
They’re all commanding premium pricing, because of either a) they own a key market; b) they have compelling underlying data or c) they’ve built the dominant brand. In most cases, it’s all three; and the brand, of course, figures prominently in the ultimate valuation.
And if you can see emerging trends in anecdotal data, here’s one: In the More >