Posts tagged reaching your audience
Symbols in Your Customers’ Culture
July 10, 2012
IT buyers have common goals and interests – they want to find, buy and launch a solution that reduces cost and inefficiency. Because there is a common goal they share – they exist as their own type of corporate worker. Could it be argued that the IT buyer belongs to a certain shared culture?
It depends on how you define culture – but they do share generalizations, and can then be targeted accordingly.
In our line of work, an idea can sell software. The problem is, with businesses throwing ideas and messages at buyers from every direction, how do you get yours to resonate? Symbols can More >
How Boston’s Restaurants Are Reaching Their Influencers
April 3, 2012
Boston Globe Correspondent Kathleen Pierce recently wrote “Eat, tweet, blog,” an article chronicling a group of foodie bloggers’ (dubbed the ‘Boston Brunchers’) capturing the attention of Boston’s restaurants – and their PR firms. While the group of bloggers isn’t tied into the Food Network or Zagat, as Pierce’s article notes, they are tied into a target demographic for local Boston restaurants through social media: friends, colleagues and followers that look to them for recommendations.
Because of this, the Boston Brunchers group is targeted by restaurant PR firms and food-service providers More >
Decision Time: What You Need to Know About Facebook Timeline for Brand Pages
March 19, 2012
On March 30, Facebook will require all brand pages to switch over to its Timeline format. No longer will companies have the ability to set default landing pages, negating costly “like-gating” applications, nor will they get by with posts consisting of only a feed linked through Twitter. Just as Jay Baer points out on his Convince&Convert blog, Facebook is pushing businesses to interact like people with these sweeping alterations and it means big changes for most companies that want to use the platform.
With the Timeline format, brand pages that aren’t updated regularly or don’t have engaging More >