Posts tagged pr
Shooting Street Videos (Part Two of Two)
October 7, 2011
This is the second of a two-part series on filming man-on-the-street videos. Here in part two, we share what to keep in mind once you get out there. Find part one, “Pre-production,” here.
You’ve got a fully charged camera, the perfect location, and a set of killer questions. Now comes the fun part – getting people on camera, and getting them to say what you want.
No matter what, you will be annoying, and you will get ignored – a lot. But here are few tips to ensure that you end up with great content for your video.
The approach
- Take a cue from the lions – target folks on the outer More >
Three ‘Keys’ to Solid Sound Bites
October 5, 2011
by Dan Brennan
in Public Relations
You’ve probably heard the old adage, ‘It’s not what you say, but how you say it…’ It’s a little cliché, but when it comes to an interview with the media it couldn’t be truer. Reporters (print and broadcast) are looking for quick, punchy commentary that supplements their story and tight, provocative sound bites are the solution.
Speaking in sound bites isn’t as easy as it sounds (pun intended), but mastering the discipline increases your odds of getting ink and makes reporters’ jobs a heck of a lot easier (which can help build your status with the media and result in repeat requests for More >
Shooting Street Videos (Part One of Two)
October 4, 2011
This is the first of a two-part series on filming man-on-the-street videos. Here in part one, we share what to keep in mind before you get out there.
Recently, we’ve been shooting lots of man-on-the-street videos, for our own purposes, as well as our clients’. We go out to the public and interview strangers on a certain topic, edit the footage into a story, and post the video onto the company website, YouTube account and social media channels – often pitching these findings to reporters. Why? Because video’s interesting, great for SEO, and attention-grabbing in a world with an More >