Posts tagged pr
Think, Before Making Fun, Online
January 25, 2012
We can all agree that humor has its place in PR. A witty headline can grab more attention, a crafty subject line can get an email opened – but humor can become a PR nightmare when used in the wrong way.
Oftentimes humor is used as a brush-off, the hope that a situation can be diffused. Three high profile tweets show how humor can be abused, while two other situations teach a positive lesson on the power of humor in PR.
Gottfried quacks his last – It seems obvious that a natural disaster is never something to make light of, but Gilbert Gottfried missed the social cue. Following the floods in More >
#HashtagsShouldBeFun (Even in B2B)
January 19, 2012
Before airing its latest episode of Modern Family, there was moderate some buzz around an advocacy group’s campaign to get it pulled. The controversy? A plot focusing around a toddler using the F-word, on a few occasions (it was bleeped).
So what did ABC do? Right after the second bleep, a hashtag appears on screen – #modernfamily – as if to say, “Pretty wild, eh? Go Tweet about it!”
Genius? Wrong? Obvious? Whatever your take, it worked, with audiences flocking to share the laugh online. Take a look at the screenshot below, which captures hashtag use for More >
I Have a Dream…
January 12, 2012
Not nearly as profound as that of Martin Luther King, Jr.’s – but a dream nonetheless.
It’s all about taking risks (and if you’re anything like me – psychologically driven by a fear-of-failure – risk taking doesn’t come easy).
The thing is – 2011 was a year of survival for most companies. Staying focused on tried-and-true sales and marketing strategies seemed much safer in a year filled with so much uncertainty. But for those of us that made it through, 2012 needs to be a very different kind of year. Not one remembered 12 months from now for playing it safe (ironically a risk in-and-of More >
Lessons From My First 100 PR Days
December 22, 2011
I’ve just started my full-time career in PR, and have been an official Corporate Inker for 100 days. My head is still spinning. Now comes the time to reflect on the transition and offer up some advice to those getting their start (or those needing a reminder about what it is like to just begin).
Organize yourself online. It’s easy to say, “if you don’t want your grandma to see it, you shouldn’t have it on Facebook.” Well, for those of us just starting our careers, we remember when Facebook was a strictly college-only party – and the notion of parents and bosses joining the network would sound More >
The ABCs of Selling, from Three Top CEOs
November 10, 2011
by Amy Bermar
in Accelerating Sales
There’s nothing like hearing a CEO talk about sales. I just heard three of them – all men – talk about the real deal of selling: into CEOs, into IT, and sometimes, into their boards.
PR and sales ought to be joined at the hip – and increasingly, we are. It’s our job to drive more leads that close faster. Building brand is hugely valuable – and certainly part of it. Being able to make the numbers, for marketing and sales, is even better.
So when Bill Hewitt, the CEO, president and director of Kalido, a 10-year-old start-up, and Patrick Morley, the president and CEO of Bit9, who has six More >