Blogging is one of the simplest ways to begin creating more content to reach your customers and prospects. Blogs also power organic search: companies that blog receive on average 55 percent more website visitors than companies that don’t, according to HubSpot.

But just like all the rest of your online content, blogs need to be optimized for search. Here are our top five strategies for driving organic readership.

1. The Title Counts Just like the title tag of a website, the title of your blog post is the most important aspect for search. Include your keywords and phrases in the title, as early More >