This week, we found ourselves counseling our clients to turn down national media. The first was The Colbert Report – a venue most of our clients can only dream about being on. The second was 60 Minutes.

Are we crazy for not wanting to reach a national audience – of influencers, no less? Are we nuts for saying no?

Actually, it didn’t even take much deliberation. We suspected from the outset that neither show would do right by our clients.  If you’re Steven Colbert – the point is to be funny. Our client is already finding that not all publicity is good publicity – and the risk of being the More >