Posts tagged marketing
I haven’t read Dilbert in years. But Scott Adams can still puncture the balloon.
The latest: Gamification, marketing’s favorite new toy.
What’s right about this? Well, funny’s good. It’s also hot-linked to when something ‘new’ has clout. Or Klout.
- Make it worth something real. Most ‘messaging’ we see inevitably begins with the product, and then shifts to a company’s aspirations. That’s nice, but a misguided target. It should always, always, focus on the customer – and even better – the customer’s customer. That’s when we stand a pretty good chance of giving someone something they actually More >
It happens to all of us: you’re cruising along, powering through projects and assignments, and suddenly you hit a wall. Bam. That once roaring river of ideas has dried up, and there isn’t even a puddle left to get you going.
So, now you’re sitting there, staring at a blank canvas or a blinking cursor wondering what to do. Switch to a different task? Take a walk? Maybe you should call it a day and reengage after a good night’s sleep. But what if time isn’t on your side? What if a deadline is fast approaching and you need to get the wheels turning right now?
I can’t guarantee any of the More >
Phone interviews are a critical step to getting your foot (literally) in the door. It’s the first chance you have to bring your resume to life, add color to the accomplishments you’ve listed and communicate your drive. When we schedule a phone interview, there are three questions we’re looking to answer:
- Writing: is there passion? How about experience? Passion is one thing, experience is another. You could be churning out 3 daily press releases at an internship, but be sure you don’t undervalue creative projects like a personal blog. And always offer to send a link or some samples.
- Is this More >
We spend a lot of time talking about how to best measure the impact of media placements, tweets and paid content in this industry – even more so at the Corporate Ink office – and now a lot of money is dedicated to the cause: $3.25 million.
Martin Kaplan, the research director at the University of Southern California who will co-lead this initiative is starting the project with a strong point of view featured in the New York Times:
He spoke last week about the futility of counting page-views, “likes,” and retweets when trying to figure out whether an opinion piece, a documentary film or a More >
Have you been blasting out your resume to PR firms and getting little or no return? Sure, maybe it actually is getting lost in the heap or being dumped into a spam folder… but it could be worse than that. You could be getting looked over. Every industry is different, but if you’re gunning for an entry-level PR position, follow these six tips to give your email a fighting chance.
Keep the subject line simple. You aren’t competing against the spam folder or thousands of applicants; you’re competing against a spammy inbox. There were 366 emails into our jobs inbox this weekend – only 22 were More >