Posts tagged marketing
Executing survey campaigns can be extremely effective for our clients. The data gleaned from market surveys can be turned into press releases, market briefs and infographics, and, equally importantly, used in email marketing, sales presentations and media campaigns.
These surveys can help emphasize a company’s value, highlighting new trends in the industry and demonstrating an understanding of what’s driving them. Furthermore, the results often have a long shelf-life, with other businesses, articles and reports referencing the data more than a year later.
Given the value these surveys More >
Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to your next campaign, consider the who, what, where, and why of your content strategy:
1. Why? Developing a strategy is critical to the success of your content. Content can go a long way, but only if it’s aligned with your goals. Don’t just create content for content’s sake or to keep up with whatever your competition is doing. A well thought out strategy gives you a definitive plan of action, and a higher probability of moving More >
Have you considered making the leap to a marketing automation tool like Pardot, Marketo, Hubspot or Act-On? Deciding to use a new technology can be a daunting decision. If you’re wavering on your decision, check out these three signs that you might benefit from a marketing automation tool.
1. You’re in desperate need of better leads
Congrats if you have a database with up-to-date leads and a full pipeline. But for those of you who are digging through dirty, outdated data and duplicates, don’t worry, it happens. There are a plethora of tools on the market that can help you clean up your data, More >
But where does content go after a prospect gets their hands on it, and before they decide to buy?
A recent study from The CMO Council finds that nearly 95% of B2B organizations share content internally before making a final purchasing decision. The specific roles that content is shared with varies company to company, however the survey shows almost all content is shared in one of three ways:
1. From the Middle Out. 35% of survey respondent said decision makers More >
There’s a lot to love about user conferences: The networking opportunities, the industry insights and best practices, the face–to-face conversations with customers – and of course, all the excitement that goes along with it.
Naturally, many businesses want to harness that excitement and grow their conference into the biggest event of the year. But you don’t necessarily have to.
We’ve been lucky enough to experience many successful user conferences with our clients – and the truth is that there’s more than way for your conference to provide enormous benefits to attendees.
On one hand, the More >