Posts tagged marketing

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The Seven Deadly Sins of Social Media

Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you sure you’re not falling victim to one of social media’s seven deadly sins?:

  1. Not using social. First and foremost, if your business isn’t active on social, you’re already committing the worst of sins. Social puts you front and center in the public eye, and offers a direct line to you customers. You can bet your competition is already taking advantage of social media, so there’s no time to waste in getting you accounts fired up.
  1. Acting before thinking. More >
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Harnessing the Social Power of Your Biggest Fans

The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, advocating for products and services, and have been doing everything they can to spread the word about brands they are passionate about.

Whether it be videos, pictures, tweets, or posts, authentic endorsements by brand ambassadors go a long way. Adobe recently used Vine to capture executives at industry events and engage in real time marketing. The video not only portrayed Adobe’s active participation in the industry, but also More >

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The Who, What, Where, and Why of Content Strategies

Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to your next campaign, consider the who, what, where, and why of your content strategy:

1. Why? Developing a strategy is critical to the success of your content. Content can go a long way, but only if it’s aligned with your goals. Don’t just create content for content’s sake or to keep up with whatever your competition is doing. A well thought out strategy gives you a definitive plan of action, and a higher probability of moving More >

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The Art of Survey Creation

Executing survey campaigns can be extremely effective for our clients. The data gleaned from market surveys can be turned into press releases, market briefs and infographics, and, equally importantly, used in email marketing, sales presentations and media campaigns.

These surveys can help emphasize a company’s value, highlighting new trends in the industry and demonstrating an understanding of what’s driving them. Furthermore, the results often have a long shelf-life, with other businesses, articles and reports referencing the data more than a year later.

Given the value these surveys More >

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3 Signs You Need a Marketing Automation Tool

Have you considered making the leap to a marketing automation tool like Pardot, Marketo, Hubspot or Act-On? Deciding to use a new technology can be a daunting decision. If you’re wavering on your decision, check out these three signs that you might benefit from a marketing automation tool.

1. You’re in desperate need of better leads

Congrats if you have a database with up-to-date leads and a full pipeline. But for those of you who are digging through dirty, outdated data and duplicates, don’t worry, it happens. There are a plethora of tools on the market that can help you clean up your data, More >

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