Posts tagged marketing
Sometimes the benefits outweigh the costs, but many marketers don’t have the numbers to back up their decisions. Yesterday, one of our Worldcom partners told me that some brands at an upcoming industrial show drop a million-plus on floor space and shipping alone.
Here are two questions to ask, and metrics to dig up, before signing up for another exhibit or sponsorship.
- How many qualified leads (and customers) came out of last year’s show? Your fish bowl may be filled with business cards, but people will drop a card for More >
As marketers and PR pros, we’re creating content that typically falls into two types of layout categories:
1) Evenly distributed content (like a market brief)
2) A combination of text and images that creates a visual hierarchy (like a newsletter)
It’s important to create these materials with a bit of psychology in mind in order to optimize consumption and better ensure that readers are engaging with the elements that matter most.
Consuming Content That’s Mostly Text: The Gutenberg Diagonal
When following this layout, it’s best to have the headline in the upper left corner, compelling phrases More >
Everyone loves content marketing. It’s not hyperbole – 97 percent of marketers use it to some degree.
Unfortunately, enthusiastically diving into a content campaign without really thinking what you’re getting into and what your goals are is good way to waste time, resources, and energy, and bad way to produce results.
Before taking the plunge, here are three things every new content marketer should consider while mapping out and executing a campaign:
The reusability of content in different forms is one of the strongest draws of content marketing. Providing different ways to More >
- Lead with what’s interesting: Think of all the companies that send out monthly newsletters… yes, it’s a lot. Craft a compelling subject line and header that tells the reader what they’ll get by clicking through and reading more. We’ve found that stats, questions and counter-intuitive statements are a good place to start.
- Cut down on the preview copy: Don’t give all the content away in the email — we’re shooting for More >
Since Google changed its Link Schemes guidelines on SEO a little over a month ago, the panic felt by PR folk has been apparent through blog posts on how it has killed the agency’s ability to write press releases – the only way and process we’ve known for years. Fortunately, for those who have been practicing correct SEO placement in press releases, the change is far from an agency killer.
In reality, the guidelines simply expand on what PR professionals have already been doing, except it’s ensuring that those practicing lazy SEO practices, step up their game and start implementing correct SEO More >