Posts tagged humor
Think, Before Making Fun, Online
January 25, 2012
We can all agree that humor has its place in PR. A witty headline can grab more attention, a crafty subject line can get an email opened – but humor can become a PR nightmare when used in the wrong way.
Oftentimes humor is used as a brush-off, the hope that a situation can be diffused. Three high profile tweets show how humor can be abused, while two other situations teach a positive lesson on the power of humor in PR.
Gottfried quacks his last – It seems obvious that a natural disaster is never something to make light of, but Gilbert Gottfried missed the social cue. Following the floods in More >
#HashtagsShouldBeFun (Even in B2B)
January 19, 2012
Before airing its latest episode of Modern Family, there was moderate some buzz around an advocacy group’s campaign to get it pulled. The controversy? A plot focusing around a toddler using the F-word, on a few occasions (it was bleeped).
So what did ABC do? Right after the second bleep, a hashtag appears on screen – #modernfamily – as if to say, “Pretty wild, eh? Go Tweet about it!”
Genius? Wrong? Obvious? Whatever your take, it worked, with audiences flocking to share the laugh online. Take a look at the screenshot below, which captures hashtag use for More >