The annual Global Business Travel Association conference, which attracts 1200 of the top players spending some $130 billion yearly on business travel – ignored the market’s downturn this week, and was happy, happy, happy.

I’m just back from this year’s event in Denver, and see four major trends relevant for product and corporate marketers:

  • There’s less competition for innovation. It’s just not being funded on a large scale, creating major airspace for those that put innovation at the heart of corporate strategy. Hands-down, mobile is the word of the day. Consumer expectations continue to More >