Posts tagged facebook
Four Questions to Ask When Tackling B2B Social Media
April 10, 2012
Jay Baer and Guy Kawasaki – two really smart guys with very different opinions about how to tackle social media. Here’s the basic premise – Should you have a social media strategy or just dive in with sleeves rolled-up?
Here’s my two cents – based on what I’ve learned about B2B social media in my time at Corporate Ink. Before you dive in, you need to understand who you want to reach – and if they’re actually paying attention to the platforms. Some questions to think about:
- Do I want to reach influencers (analysts, reporters, etc.) or prospects?
- Which channels are they participating on? More >
Decision Time: What You Need to Know About Facebook Timeline for Brand Pages
March 19, 2012
On March 30, Facebook will require all brand pages to switch over to its Timeline format. No longer will companies have the ability to set default landing pages, negating costly “like-gating” applications, nor will they get by with posts consisting of only a feed linked through Twitter. Just as Jay Baer points out on his Convince&Convert blog, Facebook is pushing businesses to interact like people with these sweeping alterations and it means big changes for most companies that want to use the platform.
With the Timeline format, brand pages that aren’t updated regularly or don’t have engaging More >