Posts tagged corporate ink
Of course, I’ve made hundreds of mistakes, and fortunately, I’ve forgotten most of them. But here’s a short list of what I learned along the way, and sometimes, I didn’t have to get it wrong first to get it right.
Join a CEO group. Actually, I’ve been in about 4 over the years – and I consider this the best thing an entrepreneur or leader can do. It’s four hours of separation, with built-in accountability, and if you’re More >
PR and sales ought to be joined at the hip – and increasingly, we are. It’s our job to drive more leads that close faster. Building brand is hugely valuable – and certainly part of it. Being able to make the numbers, for marketing and sales, is even better.
The success of reality TV has turned its stars into social media powerhouses. What is it about shows like American Idol and others that we find downright endearing? Why do millions of loyal viewers tune in on a weekly basis, and follow the personalities on Twitter? Here are three ideas to borrow for your own social media efforts, from the shows we love to hate:
Many of you may know the RSA Conference is a cryptography and information security-related conference held annually in San Francisco. And of course, security geeks, special agents and slick marketing folks will all be in attendance. With another stellar lineup including Bill Clinton, General Keith B. Alexander, Kevin Paulsen and countless vendors who are THE backbone defense for the world’s cyber system, there will be much buzz as usual.
With so much going on, attendees will learn new ideas and contemplate new trends and threats. They will gather information for investment decisions. They More >
Activision’s Guitar Hero series, which was insanely popular in living rooms, bars and some of the better retirement homes across America just a few years ago, has come to an end. After a sharp decline in sales, the whole business unit is shutting down for good. So, how did such a popular, lucrative franchise come to an end after only six years in production? Market oversaturation.
When I picked up my first plastic controller for the original Guitar Hero in 2006, I sacrificed class, friends, family and basic hygiene just to spend more time with it. When my pseudo bandmates and I heard that a More >