Posts tagged content creation


Inbound Marketing: A Magic Pill For Driving More Leads?

HOORAY INBOUND MARKETING!! It’s tough not to get swept up by the inbound marketing hype machine these days.

Leads, demand generation and more leads – that’s the promise of vendors like HubSpot and Marketo. But is it really that easy?  The way most marketers talk about inbound technologies makes these tools seem like magic weight loss pills. Just start using them and you’ll be inundated with new leads.

But like anyone that’s ever splurged on that revolutionary diet pill, most marketers find out that these tools are far from magical.  Just like losing weight requires diet and exercise (crazy More >

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