Posts tagged content creation
Leads, demand generation and more leads – that’s the promise of vendors like HubSpot and Marketo. But is it really that easy? The way most marketers talk about inbound technologies makes these tools seem like magic weight loss pills. Just start using them and you’ll be inundated with new leads.
But like anyone that’s ever splurged on that revolutionary diet pill, most marketers find out that these tools are far from magical. Just like losing weight requires diet and exercise (crazy More >
On March 30, Facebook will require all brand pages to switch over to its Timeline format. No longer will companies have the ability to set default landing pages, negating costly “like-gating” applications, nor will they get by with posts consisting of only a feed linked through Twitter. Just as Jay Baer points out on his Convince&Convert blog, Facebook is pushing businesses to interact like people with these sweeping alterations and it means big changes for most companies that want to use the platform.
With the Timeline format, brand pages that aren’t updated regularly or don’t have engaging More >