Posts tagged boston
How Boston’s Restaurants Are Reaching Their Influencers
April 3, 2012
Boston Globe Correspondent Kathleen Pierce recently wrote “Eat, tweet, blog,” an article chronicling a group of foodie bloggers’ (dubbed the ‘Boston Brunchers’) capturing the attention of Boston’s restaurants – and their PR firms. While the group of bloggers isn’t tied into the Food Network or Zagat, as Pierce’s article notes, they are tied into a target demographic for local Boston restaurants through social media: friends, colleagues and followers that look to them for recommendations.
Because of this, the Boston Brunchers group is targeted by restaurant PR firms and food-service providers More >
PR Lessons From the Red Sox (It’s Not All Bad)
October 18, 2011
The Red Sox are a train wreck, and sports writers, bloggers, and radio show-callers are having a field day.
Quite the PR headache, isn’t it?
Maybe not. Are there positive PR lessons to be learned from the Red Sox’ mess? If you cut through the vitriol and angst, you’ll see a sliver of PR done right:
- The Red Sox woke up its customers: While the Sox’ approach to, umm, ‘inspiring’ the fan base (i.e. complete alienation) isn’t advisable, the fans are, after years of ho-hum complacency, fired up again. Passionate customers are the best customers.