Ever send your media list … to your media list? Misspell an executive’s name in a press release? Send a sensitive email to the wrong client? Everyone in PR has had the ‘I’ve made a huge mistake’ moment. It’s almost inevitable.
Unlike most professions, PR pros face a lethal double-edged sword every day:
PR is not a lot of people working on one big product, with endless revisions, quality control, tests, etc. It’s a few people working on many initiatives – releases, pitches, interviews, etc. – under extreme time-crunches.
It’s our job to make sure our client’s work is highly publicized – More >