Posts tagged B2B
For B2B companies, Pinterest’s ROI and measurability have been unclear.
Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled its first web analytics tool. Pinterest Web Analytics allows brands to track how users are interacting with them on the platform and gives them insight into what images have been most clicked on and repined. Companies with verified websites can even measure how many people have pinned images directly from their site, how many people saw those pins, and how many people clicked through Pinterest to the brand’s website.
It’s not More >
Congrats to Coke. High-cal drinks and obesity aside, the world’s #1 marketer by spend is putting money behind the right idea: ditching its ‘old’ web site to push the boundaries on what a ‘customer-focused’ site could – and should – really mean.
But it’s poised to do a lot of things right. And B2B companies need to pay attention: because millions of folks ponying up $1.79 for a Coke at the nearest 7-11 are B2B buyers, too.
- It’s not More >
So what exactly is keeping business owners up at night? 76 percent say lead gen, while 49 percent said connecting with and engaging customers. On top of that, more than half of respondents (53 percent) noted they need the most help with social when it comes to marketing channels.
Like small businesses, in the B2B world, marketing, public relations and social media don’t mean much unless they’re meeting businesses’ number one goal: increased More >
A simple lesson I’ve learned a few times – stop trying so hard. Last week, I learned it about writing for B2B. Inc. Magazine also published an article along the same lines – What a 9-Year-Old Can Teach You About Selling.
Here are a few example of how I’ve trying to improve my writing process.
- Stop writing like a marketer, and start thinking like a business person. Connect concepts to what B2B cares about – driving leads and growth and outpacing the competition.
- Five words are better than ten. A year ago, I was under the gun to meet page-length minimums. But, business isn’t college. Keep it More >
On March 30, Facebook will require all brand pages to switch over to its Timeline format. No longer will companies have the ability to set default landing pages, negating costly “like-gating” applications, nor will they get by with posts consisting of only a feed linked through Twitter. Just as Jay Baer points out on his Convince&Convert blog, Facebook is pushing businesses to interact like people with these sweeping alterations and it means big changes for most companies that want to use the platform.
With the Timeline format, brand pages that aren’t updated regularly or don’t have engaging More >