Posts tagged B2B
Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy.
Before jumping in to your next campaign, consider the who, what, where, and why of your content strategy:
1. Why? Developing a strategy is critical to the success of your content. Content can go a long way, but only if it’s aligned with your goals. Don’t just create content for content’s sake or to keep up with whatever your competition is doing. A well thought out strategy gives you a definitive plan of action, and a higher probability of moving More >
Yeah, there could be a new word. It might last for today’s social minute, or become another meme. In case you’ve been sleeping (or not watching commercial TV), it comes courtesy of Sprint, which has figured out that our shared hunger for community and connection is coinciding with a rapidly changing sense of just who our family might be.
Enter the Framily – friends and family. For Sprint, and maybe us, too, it’s a new way to re-define our connections, and loyalty.
What’s the PR lesson here? Spending a lot of money always helps penetrate the social conscience. But it goes much, much further More >
For B2B companies, Pinterest’s ROI and measurability have been unclear.
Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled its first web analytics tool. Pinterest Web Analytics allows brands to track how users are interacting with them on the platform and gives them insight into what images have been most clicked on and repined. Companies with verified websites can even measure how many people have pinned images directly from their site, how many people saw those pins, and how many people clicked through Pinterest to the brand’s website.
It’s not More >
Congrats to Coke. High-cal drinks and obesity aside, the world’s #1 marketer by spend is putting money behind the right idea: ditching its ‘old’ web site to push the boundaries on what a ‘customer-focused’ site could – and should – really mean.
But it’s poised to do a lot of things right. And B2B companies need to pay attention: because millions of folks ponying up $1.79 for a Coke at the nearest 7-11 are B2B buyers, too.
- It’s not More >
So what exactly is keeping business owners up at night? 76 percent say lead gen, while 49 percent said connecting with and engaging customers. On top of that, more than half of respondents (53 percent) noted they need the most help with social when it comes to marketing channels.
Like small businesses, in the B2B world, marketing, public relations and social media don’t mean much unless they’re meeting businesses’ number one goal: increased More >