Wayback Machine: 1989 – My First Year Running Corporate Ink
January 9, 2012
I’ve been running Corporate Ink for 24 years. That’s longer than I’ve done anything else (except being married).
In that time, we’ve worked with dozens of start-ups, as well as many established companies, of course. I hardly ever think about what it was like to be a just-hatched venture, though of course I still like to think we have the energy, vision, culture and creativity that make start-ups so appealing.
The other day, I read this post by a guy who founded his own firm a year ago, and what he learned. He described it as ‘owning’ a PR firm. I never think about ‘owning’ the firm – but More >
Blogging Optimization: Five Ways to Improve Your Blog’s Organic Search Position
January 5, 2012
Blogging is one of the simplest ways to begin creating more content to reach your customers and prospects. Blogs also power organic search: companies that blog receive on average 55 percent more website visitors than companies that don’t, according to HubSpot.
But just like all the rest of your online content, blogs need to be optimized for search. Here are our top five strategies for driving organic readership.
1. The Title Counts Just like the title tag of a website, the title of your blog post is the most important aspect for search. Include your keywords and phrases in the title, as early More >
Effort ≠ Results
January 4, 2012
I saw a blog the other day hyping a whitepaper talking about how marketers can drive revenue – and not just brand awareness. That someone is hosting a webinar to talk about how at least some companies aren’t yet forcing marketing to make the next connection – it’s just not the leads, it’s the revenue.
It reminds me of how we used to do PR – calling to 10, or 25, or even 50 reporters, to persuade our ‘top’ reporters to re-skim their inbox, read our news, and run it. These adrenaline-fueled sprints had the oddly disconnected name of ‘call-downs’ – the pressure was on to get to all of ‘em, and More >
Lessons From My First 100 PR Days
December 22, 2011
I’ve just started my full-time career in PR, and have been an official Corporate Inker for 100 days. My head is still spinning. Now comes the time to reflect on the transition and offer up some advice to those getting their start (or those needing a reminder about what it is like to just begin).
Organize yourself online. It’s easy to say, “if you don’t want your grandma to see it, you shouldn’t have it on Facebook.” Well, for those of us just starting our careers, we remember when Facebook was a strictly college-only party – and the notion of parents and bosses joining the network would sound More >
Welcome to the New CorporateInklings!
December 21, 2011
Welcome to the new CorporateInklings blog! Of course, you’ll first notice that it looks a lot different around here. But the changes run deeper than looks – with several new functionalities designed to make digesting the blog an easier experience for you, our readers.
Are you looking to build a better blog, too? All these changes may inspire a new look or feel for your next blog refresh.
Featured Posts It makes sense for blogs to be chronological. But sometimes, it’s also useful to keep an older post front-and-center, especially if it’s promoting content that may have a longer shelf life More >