A Lesson From The LeBracle
July 15, 2010
by Dan Carlson
in Miscellaneous
Last week, LeBron James made a really solid PR move
Seriously.
LeBron James went and fixed himself up with a Twitter account. He’s opened a new channel to connect with his audience, promote his brand, increase his already outrageous visibility, and help sell his sneakers and jerseys or whatever. It was a smart, long-overdue decision for arguably the world’s most iconic athlete.
And two days later, he mucked it all up with his ridiculous display, offsetting a sound PR decision with an atrocious one. With one bone-headed PR move, he dragged his image through the mud.
This story shows us that, More >
A Too Close Encounter With Customer Service
July 12, 2010
by Amy Bermar
in Miscellaneous
Six weeks ago, I spent four days in the hospital, after being on the wrong end of a close encounter between a minivan and a bike (me). The whole event became an interesting first-row seat on customer experience, from a decidedly non-tech perspective.
Prelude: Quiet suburban street, quick ride on a holiday morning. No traffic except for the van, which pulls up to the T intersection, and rolls right through it. Into my street, but I’m watching – no problem. Until the driver hooks a hard right, aiming straight for her parking lot, and me. I shout, she hears me. . But I’m not betting she’ll stop, More >
Ah Michael, Say it Isn’t So…..
June 29, 2010
by Former Blogger
in Miscellaneous
Today’s NY Times article on Dell’s latest hiccup has me wondering: was it worth it, Michael?
I believed in you and what you built for two reasons – I’ve always been a Dell customer – at home and in the office. Quality, price, and performance – that’s what I pictured when I thought about you. And second, because I lead the supply chain solutions practice at Corporate Ink – and what you did to demonstrate all things that supply chain efficiency could deliver – market dominance, loyal customers and the adoration of B-school professors for building a brand and a hugely successful business.
And
More >Capturing the attention of the (social) media
June 25, 2010
by Greg Hakim
in Miscellaneous
Didyou know that companies who blog receive on average 55 percent more Web site visitors than those who don’t? How about this fact – video is 52 percent more likely to appear on page one of a Google search than regular Web sites and blogs.
The lesson to be had – content is king.
Most reporters start their stories by searching the likes of Google, Twitter, YouTube and Bing for angles, not by reading pitches and press releases. It’s a simple formula, really: the more search optimized content and people talking online that a business has – the more inbound media opportunities an organization
More >Facebook and Single Identity
June 21, 2010
by Megan Boyaval
in Miscellaneous
Mark Zuckerberg founded Facebook from his Harvard dorm room on an interesting, if not charmingly naïve, philosophy: Our personal lives – and the entire world – would be better if we could simply be more honest and show one consistent face to the world, whether in the office or at a rock concert.
My copy of David Kirkpatrick’s new book hasn’t arrived yet, but Zuckerberg’s argument about identity raises a good question for B2B companies: What face do you show…especially to prospects who don’t have a personal connection to your company?
Better yet, what face should you show?
What’s the spark More >