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Can a Phone Be Female?

A recent study out of the UK shows men are much more likely than women to purchase Google’s smartphone, the Android. Lady Geek, a company dedicated to helping businesses sell technology to women, partnered with market intelligence firm You Gov Sixth Sense, and asked more than 78,000 phone customers in the UK about their phone preferences. Less than 5 percent of the women surveyed said they would purchase a Droid.

This data is in line with the Mobile Metrics Report from AdMod released earlier this year that revealed 73 percent of Android users were men whereas gender breakdowns of other More >

Video: Better Than a Paper Survey

Dan Brennan touches on tips for leveraging video to build your online community in Corporate Ink’s inaugural vCast.

 

Movember: a creative campaign to “change the face of men’s health”

As someone who’s had family members deal with prostate cancer, I’m all for creative and fun ways to raise awareness and money to combat the disease.

So I’m up for Movember. What’s that, you ask?

Movember is when men across the world grow a moustache during the month of November to raise awareness and money to fight prostate cancer. The rules state to start the month clean-shaven and then grow a moustache for the whole month.

The moustache then becomes like a pink ribbon of sorts that you see on lapels for breast cancer awareness.

I like the aspect of the strong commitment that goes along with More >

I’m Sorry…

When’s the last time you said it? If you’re female – probably the other day. If you’re male – well, not so recently.

Yet interestingly, a team of psychologists from the University of Waterloo in Canada found that men and women are equally ready to apologize – though women tend to find more reasons to do it, perhaps because women also get offended more often.

What’s even more interesting is who we apologize to. Apparently friends come first, then strangers. Then family. Last up: Romantic partners. Surprised?

Probably not – though Supreme Court Justice Clarence Thomas’s wife, Virginia Thomas, More >

LOST Meets 24? Seen Them Both. Why Should I Watch The Event?

“It’s LOST meets 24!”

I’ve heard this more than a few times on the radio on my way to work, in commercials for NBC’s new show, The Event. I was addicted to LOST and had a healthy respect for 24. So if I’m not watching The Event, who is this marketing strategy working for?

When House, MD premiered six years ago, a similar marketing strategy was working for few. Anyone who watched the show would know that its hook was the title character’s rude and hilarious behavior toward his patients – he got the audience to sit through an hour of medical jargon every week. Instead of selling this idea, the More >

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