Are PR budgets growing? Being cut?

Are PR budgets growing? Being cut?
Posted by Amy Bermar

For the most part, it’s too early to know – since most companies don’t finalize their marketing plans for another few weeks.…

Twitter’s B2B Payoff? Getting a Start….

Twitter’s B2B Payoff? Getting a Start….
Posted by CI Team

I was at a Worldcom conference in Montreal last month, and Twitter was the hot topic.   The opinions were varied; some…

Social Media Spending and Economic Downturns

Social Media Spending and Economic Downturns
Posted by Amy Bermar

What’s going to happen to social media spending when the downturn becomes a deep chill?   So far, social media is still…

Wiki-Sabotage

Wiki-Sabotage
Posted by Amy Bermar

What happens when your Wikipedia page gets hacked?  The dirty data smeared one of our client’s biggest competitors – and highlighted our…

Speak the Truth

Speak the Truth
Posted by Amy Bermar

PR types lie for a living, right? Not really. Actually, most of us – whatever the day job – lie all the…

Culture Change: How Long Do You Have?

Culture Change: How Long Do You Have?
Posted by Amy Bermar

30 days after the sabbatical, and how go the new rules?  My personal commandments: ·         90% of what we do…

PR’s Dirty Secret

PR’s Dirty Secret
Posted by CI Team

Today I was asked what does this whole blog mean? What’s the “building communities” theme all about? That got me thinking –…

Much Ado About Twitter

Much Ado About Twitter
Posted by CI Team

Picking up on my colleague Dan Brennan’s blog on leveraging LinkedIn to get connected, there are several social media sites that offer…

Censorship S*cks

Censorship S*cks
Posted by CI Team

Way to go, China. You get to host the 2008 Olympic Games—an opportunity which any city in the world would kill to…

Making Market Noise – and “News” – to Reach the Right Audiences

Making Market Noise – and “News” – to Reach the Right Audiences
Posted by CI Team

One thing I’m seeing more of today is the evolution of the news release – beyond informative or noisy to becoming effective…