Last week, LeBron James made a really solid PR move
LeBron James went and fixed himself up with a Twitter account. He’s opened a new channel to connect with his audience, promote his brand, increase his already outrageous visibility, and help sell his sneakers and jerseys or whatever. It was a smart, long-overdue decision for arguably the world’s most iconic athlete.
And two days later, he mucked it all up with his ridiculous display, offsetting a sound PR decision with an atrocious one. With one bone-headed PR move, he dragged his image through the mud.
This story shows us that, More >
Six weeks ago, I spent four days in the hospital, after being on the wrong end of a close encounter between a minivan and a bike (me). The whole event became an interesting first-row seat on customer experience, from a decidedly non-tech perspective.
Prelude: Quiet suburban street, quick ride on a holiday morning. No traffic except for the van, which pulls up to the T intersection, and rolls right through it. Into my street, but I’m watching – no problem. Until the driver hooks a hard right, aiming straight for her parking lot, and me. I shout, she hears me. . But I’m not betting she’ll stop, More >
Today’s NY Times article on Dell’s latest hiccup has me wondering: was it worth it, Michael?
I believed in you and what you built for two reasons – I’ve always been a Dell customer – at home and in the office. Quality, price, and performance – that’s what I pictured when I thought about you. And second, because I lead the supply chain solutions practice at Corporate Ink – and what you did to demonstrate all things that supply chain efficiency could deliver – market dominance, loyal customers and the adoration of B-school professors for building a brand and a hugely successful business.
Didyou know that companies who blog receive on average 55 percent more Web site visitors than those who don’t? How about this fact – video is 52 percent more likely to appear on page one of a Google search than regular Web sites and blogs.
The lesson to be had – content is king.
Most reporters start their stories by searching the likes of Google, Twitter, YouTube and Bing for angles, not by reading pitches and press releases. It’s a simple formula, really: the more search optimized content and people talking online that a business has – the more inbound media opportunities an organizationMore >
Mark Zuckerberg founded Facebook from his Harvard dorm room on an interesting, if not charmingly naïve, philosophy: Our personal lives – and the entire world – would be better if we could simply be more honest and show one consistent face to the world, whether in the office or at a rock concert.
My copy of David Kirkpatrick’s new book hasn’t arrived yet, but Zuckerberg’s argument about identity raises a good question for B2B companies: What face do you show…especially to prospects who don’t have a personal connection to your company?
Better yet, what face should you show?
What’s the spark More >