Listen UP: Cut the crappy pitches

Listen UP: Cut the crappy pitches
Posted by CI Team

Show me a PR person who hasn’t written a lousy pitch, and I’ll show you a liar. I’ve certainly written my fare…

Video Goes to Wall Street

Video Goes to Wall Street
Posted by Amy Bermar

 If anyone is still wondering whether video is the way to go – the answer came Tuesday, when Thomson Reuters leaked the…

Who are you, again, and why are you wasting my time?

Who are you, again, and why are you wasting my time?
Posted by CI Team

Yes, I’m a woman, and yes, I play MMORPGs. And though it sometimes still feels a bit like I’m venturing into a…

When to bite your tongue…

When to bite your tongue…
Posted by CI Team

Being the new kid on the block, you have to pick and choose when to speak up, when to question things and…

Talking to Yourself

Talking to Yourself
Posted by Amy Bermar

Yesterday, I spoke with a woman who said she’s just holding on till she’s 50, and then she wants out. She likes…

Praying for Disaster?

Praying for Disaster?
Posted by CI Team

 Not exactly.  I left the TV news business long ago – and for good reason.  But when it comes to breaking news…

Loyalty Marketing 101

Loyalty Marketing 101
Posted by Amy Bermar

How much does Air Canada spend on its CRM solution? Whatever – it needs a refund. Or should start paying attention to…

Twitter Leads to Leads

Twitter Leads to Leads
Posted by CI Team

I have to admit, I was skeptical about the value of Twitter as a real business tool.  What’s the point to have…

14 Lines to ROI

14 Lines to ROI
Posted by Amy Bermar

The other day, a CEO group I’ve been in for a year pulled us all together for a 2-day retreat.  The facilitator…

Duct Tape, Anyone?

Duct Tape, Anyone?
Posted by CI Team

I’ve held out for as long as I could. I didn’t comment when the Big 3 automaker CEOs schlepped to Capitol Hill,…