People always ask me what they should write. The first blog post is easy, but then they worry they’ll run out of steam, or somehow not be brilliant enough. My advice is pretty simple: Write what you care about.
Think about what you told someone today, or yesterday. Not the usual gripe-fest, but the conversation that began with ‘Did you hear about…?’ That’s what caught your attention, and chances are, it will catch someone else’s.
Then think about how it relates to your company’s own messages, and draw the connection. This isn’t about products, or launches, or bragging rights; it might well be More >
This week, Brockton High School got props from the New York Times – it seems that this big, dismally failing high school turned itself around, big-time. And it was a mess: a shining example of failure, by just about every testing standard. One in three kids dropped out, for starters. And once mandatory testing took hold, they projected that 750 kids would be denied diplomas, even if they did manage to finish.
Somehow, within a decade, this 4,000-student school defied the disbelievers, turning itself into one of the state’s top 10-performing high schools. It defies the raging cry for More >
Some people say that media placements doesn’t count as much as it used to. They’re wrong.
Everything I do every day shows that media – when it’s the right media, with the right story – is like gold. There are three things that drive traction: Word-of-Mouth, SEO, and positive coverage. And while 80% of most purchases involve some sort of social networking referrals, when it comes to enterprise technology, prospects need more than someone else’s review. They need good data, compelling business cases, and customers whose stories sound like their own. That’s why our clients love outstanding More >
Is traditional PR dead?
Back in the good ‘ol days (before I really even knew what PR was), public relations professionals were charged with one primary task: promoting and protecting their clients through media relations.
And In that sense – yes, traditional PR is a goner. The game’s changing, and while media relations will always be valued – and expected – by clients, today there’s a whole lot more to PR than just pitching and placing stories.
In order to grow, businesses need be aggressive and call for a full-court marketing press. No longer is it enough just to run advertisements and More >
Businesses love social networking sites. B2B’s and B2C’s have set up shop all over the former college-kid clubhouse known as Facebook, and Twitter – once just a congregator of inconsequential life updates and insights – is a staple of nearly every social media program.
So – will the corporate world conquer Tumblr next?
Tumblr certainly has its upside for businesses. It’s remarkably easy to use and versatile. Users can create posts of any length – making it less restrictive than Twitter, and less time-consuming than a regular blog – and upload videos, photos, and audio through email and More >