Company Testing: Who Are You, Really?

Company Testing: Who Are You, Really?
Posted by CI Team

When I graduated last spring and applied for my first job, I expected some tough questions: Why do you want to work…

A Little Goes a Long Way – Especially Now

A Little Goes a Long Way – Especially Now
Posted by Amy Bermar

In these times, it’s really hard to think about charity, and donating. We’re worried about our jobs, what’s left of our 401Ks,…

Millennials:  “I Need My Twitter!”

Millennials: “I Need My Twitter!”
Posted by Amy Bermar

Accenture just issued a report that Millennials are using social media for work – constantly. And they expect their employers to provide…

You Underestimate the Power of the Dark Side

You Underestimate the Power of the Dark Side
Posted by CI Team

As a former TV Producer, PR folks were once the bane of my existence. They‘d offer up bad information, flood my inbox…

Millennials:  who needs ‘em?

Millennials: who needs ‘em?
Posted by Amy Bermar

Yesterday’s WSJ carps about millennials and how they want more pay, more flexibility, more responsibility and don’t want to work hard. I…

Are PR budgets growing? Being cut?

Are PR budgets growing? Being cut?
Posted by Amy Bermar

For the most part, it’s too early to know – since most companies don’t finalize their marketing plans for another few weeks.…

Twitter’s B2B Payoff? Getting a Start….

Twitter’s B2B Payoff? Getting a Start….
Posted by CI Team

I was at a Worldcom conference in Montreal last month, and Twitter was the hot topic.   The opinions were varied; some…

Social Media Spending and Economic Downturns

Social Media Spending and Economic Downturns
Posted by Amy Bermar

What’s going to happen to social media spending when the downturn becomes a deep chill?   So far, social media is still…

Wiki-Sabotage

Wiki-Sabotage
Posted by Amy Bermar

What happens when your Wikipedia page gets hacked?  The dirty data smeared one of our client’s biggest competitors – and highlighted our…

Speak the Truth

Speak the Truth
Posted by Amy Bermar

PR types lie for a living, right? Not really. Actually, most of us – whatever the day job – lie all the…