I’m big fan of supply chain management. I’ve been promoting software designed to help manufacturers and retailers get products to market better, faster and cheaper for 15 years. When I walk into Target and see empty shelves where promoted products are supposed to be, I know – and will talk to anyone who will listen – about how somebody’s not using their inventory optimization or logistics scheduling software the way they should be.
But do supply chain practices work when it comes to marketing? There’s a big push in organizations large and small toward having supply chain or procurement More >
In an interesting twist to increase awareness of breast cancer, the ladies of Facebook are taking it to their statuses to tell the world where they like to … drop their purses? Wait, what? What do purses have to do with breast cancer?
Viral campaigns are certainly easy to spread and attract the attention of those turning to new media for their news – but how many of you saw a status update and ran to donate?
Don’t get me wrong, I am absolutely an advocate of breast cancer awareness. I’ll gladly donate to research opportunities that will help to fight the awful disease. I applaud those who More >
People always ask me what they should write. The first blog post is easy, but then they worry they’ll run out of steam, or somehow not be brilliant enough. My advice is pretty simple: Write what you care about.
Think about what you told someone today, or yesterday. Not the usual gripe-fest, but the conversation that began with ‘Did you hear about…?’ That’s what caught your attention, and chances are, it will catch someone else’s.
Then think about how it relates to your company’s own messages, and draw the connection. This isn’t about products, or launches, or bragging rights; it might well be More >
This week, Brockton High School got props from the New York Times – it seems that this big, dismally failing high school turned itself around, big-time. And it was a mess: a shining example of failure, by just about every testing standard. One in three kids dropped out, for starters. And once mandatory testing took hold, they projected that 750 kids would be denied diplomas, even if they did manage to finish.
Somehow, within a decade, this 4,000-student school defied the disbelievers, turning itself into one of the state’s top 10-performing high schools. It defies the raging cry for More >
Some people say that media placements doesn’t count as much as it used to. They’re wrong.
Everything I do every day shows that media – when it’s the right media, with the right story – is like gold. There are three things that drive traction: Word-of-Mouth, SEO, and positive coverage. And while 80% of most purchases involve some sort of social networking referrals, when it comes to enterprise technology, prospects need more than someone else’s review. They need good data, compelling business cases, and customers whose stories sound like their own. That’s why our clients love outstanding More >