Beyond the coverage: How to use media to drive pipeline

Beyond the coverage: How to use media to drive pipeline
Posted by Greg Hakim

Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and…

From peer to peer: Seeking advice from other entrepreneurs (part 2)

From peer to peer: Seeking advice from other entrepreneurs (part 2)
Posted by John Costello

In our last blog post, we noted that start-up founders often need to rely on soliciting advice from fellow entrepreneurs. When wading…

Nate Niezgorski of Dell Technologies explains the cloud (Podcast)

Nate Niezgorski of Dell Technologies explains the cloud (Podcast)
Posted by John Costello

This week, The Bean Pod is joined by Nate Niezgorksi of Dell Technologies. While you probably know what “the cloud” is, you…

From peer to peer: Seeking advice from other entrepreneurs (part 1)

From peer to peer: Seeking advice from other entrepreneurs (part 1)
Posted by John Costello

As an entrepreneur, questions you’ve never considered and scenarios you’ve never encountered are constantly bubbling up. No matter what your background may…

Maximizing the “luck factor” when pitching

Maximizing the “luck factor” when pitching
Posted by Amber Lynum

St. Patrick’s Day in Boston: Where the bars open before noon, swarms of millennials storm the streets in fake beards and green…

Creating action from awareness: How to win a prospective client’s business

Creating action from awareness: How to win a prospective client’s business
Posted by Mike Parker

When it comes to assessing the benefits and value of a comprehensive public relations program, the first thing companies typically look toward…

Marketing CSR and sustainable business practices (Podcast)

Marketing CSR and sustainable business practices (Podcast)
Posted by John Costello

The Bean Pod is joined this week by Luke Stephan, partner at Keene Advisors, to discuss the importance of corporate social responsibility…

Mobile ads & New England Patriots win big

Mobile ads & New England Patriots win big
Posted by John Costello

In this special episode of The Bean Pod, we’re joined by Mike Parker, Greg Hakim and Gil Haylon to reflect on the…

Clients are successful at PR when…

Clients are successful at PR when…
Posted by Mike Parker

Having spent the better part of 20 years working in PR agencies I can tell you that one of the most common…

How to make event marketing worth your effort (Podcast)

How to make event marketing worth your effort (Podcast)
Posted by John Costello

When done right, event sponsorship and attendance can be a great way to reach prospects and get face time with the media.…

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