Data shows that negative remarks on Twitter will lead to fewer followers, according to HubSpot’s Dan Zarella. This can be expressions of fear, anger, sorrow, etc..

This presents a bit of a conundrum for the typical enterprise technology marketer whose messages sometimes involve a fair amount of fear, uncertainty and doubt (FUD), particularly in the security space.

So how can you tweet positively and effectively when you’re messaging around bad news? Should you even bother?

Subscribing to a prime Twitter tenet, you want to tweet useful info – things your followers will find interesting. Will More >