Marketing/Public Relations
2Moro’s Email? Will Spllng Mstkes Matter?
May 11, 2012
How many more times do we need to hear about the basic rules of email? (Hint: read your email. Don’t cc: everyone. Watch your tone.)
What about spelling things correctly? Or using good grammar?
I think they’ll disappear.
I still spell-check my emails, but only after I’ve written them like texts. Then I add back in all the words that make for full sentences. It’s a huge waste of time, and I do it mostly because I fear offending someone with too-cryptic speech, or, more likely, not being understood.
In the next few years, I think the ‘norms’ of spelling and grammar will shape-shift. The More >
Stop Trying So Hard: Writing for B2B
May 11, 2012
A simple lesson I’ve learned a few times – stop trying so hard. Last week, I learned it about writing for B2B. Inc. Magazine also published an article along the same lines – What a 9-Year-Old Can Teach You About Selling.
Here are a few example of how I’ve trying to improve my writing process.
- Stop writing like a marketer, and start thinking like a business person. Connect concepts to what B2B cares about – driving leads and growth and outpacing the competition.
- Five words are better than ten. A year ago, I was under the gun to meet page-length minimums. But, business isn’t college. Keep it More >
Four Things I Couldn’t Work in PR Without
May 9, 2012
We all have our bare necessities, those simple bare necessities, to forget about our worries and our strife. And although we aren’t in the jungle, without these four life-savers, it could start getting a little unbearable to be in PR.
4) Blogs In a nutshell, blogs are awesome – for SEO and thought leadership. But on an individual level – blogs are a great way to learn. Authors have more autonomy than in traditional media outlets, and although there are tons of nonsense-filled blogs out there, find the right five to 10 and you’ve got reliable sources of knowledge at your More >
How Much Do You Charge?
May 8, 2012
Sometimes people ask how much we charge – but billable rates are a dicey thing. No one wants to pay $250 an hour for someone’s time. And that’s not even the going rate for most senior strategists. (Have you asked your lawyer what he/she charges lately?)
So we’ve stopped worrying about our rates – in fact, we don’t even include them in most of our contracts. We sign up for getting the job done. We know the budget, and we know what we can do within a reasonable amount of time. Sometimes it takes more time, of course, and once in a while, it takes less time. In that case, we often just drive a More >
PR Confidential: Why Creativity is More Important than Ever
May 4, 2012
It used to take me hours to plan a media campaign. But now I can literally do in minutes.
I remember sifting through a big bound print copy of Bacons Media Directory to fax out my pitch. I’d make a handwritten list of who I sent it to, who I reached, what they said.
But now that the grunt-work and disciplined tasks are being automated – through Cision, Twitter, SalesForce, LinkedIn, etc. – and we’re left with creativity as the main factor for success.
It’s much easier for me to reach a reporter – but it’s also easier for everybody else, and as any reporter will tell you, they’re bombarded More >