How many more times do we need to hear about the basic rules of email? (Hint: read your email. Don’t cc: everyone. Watch your tone.)
What about spelling things correctly? Or using good grammar?
I think they’ll disappear.
I still spell-check my emails, but only after I’ve written them like texts. Then I add back in all the words that make for full sentences. It’s a huge waste of time, and I do it mostly because I fear offending someone with too-cryptic speech, or, more likely, not being understood.
In the next few years, I think the ‘norms’ of spelling and grammar will shape-shift. The More >
A simple lesson I’ve learned a few times – stop trying so hard. Last week, I learned it about writing for B2B. Inc. Magazine also published an article along the same lines – What a 9-Year-Old Can Teach You About Selling.
Here are a few example of how I’ve trying to improve my writing process.
- Stop writing like a marketer, and start thinking like a business person. Connect concepts to what B2B cares about – driving leads and growth and outpacing the competition.
- Five words are better than ten. A year ago, I was under the gun to meet page-length minimums. But, business isn’t college. Keep it More >
We all have our bare necessities, those simple bare necessities, to forget about our worries and our strife. And although we aren’t in the jungle, without these four life-savers, it could start getting a little unbearable to be in PR.
4) Blogs In a nutshell, blogs are awesome – for SEO and thought leadership. But on an individual level – blogs are a great way to learn. Authors have more autonomy than in traditional media outlets, and although there are tons of nonsense-filled blogs out there, find the right five to 10 and you’ve got reliable sources of knowledge at your More >
Sometimes people ask how much we charge – but billable rates are a dicey thing. No one wants to pay $250 an hour for someone’s time. And that’s not even the going rate for most senior strategists. (Have you asked your lawyer what he/she charges lately?)
So we’ve stopped worrying about our rates – in fact, we don’t even include them in most of our contracts. We sign up for getting the job done. We know the budget, and we know what we can do within a reasonable amount of time. Sometimes it takes more time, of course, and once in a while, it takes less time. In that case, we often just drive a More >
It used to take me hours to plan a media campaign. But now I can literally do in minutes.
I remember sifting through a big bound print copy of Bacons Media Directory to fax out my pitch. I’d make a handwritten list of who I sent it to, who I reached, what they said.
It’s much easier for me to reach a reporter – but it’s also easier for everybody else, and as any reporter will tell you, they’re bombarded More >