Marketing/Public Relations


Symbols in Your Customers’ Culture

IT buyers have common goals and interests – they want to find, buy and launch a solution that reduces cost and inefficiency. Because there is a common goal they share – they exist as their own type of corporate worker. Could it be argued that the IT buyer belongs to a certain shared culture?

It depends on how you define culture – but they do share generalizations, and can then be targeted accordingly.

In our line of work, an idea can sell software. The problem is, with businesses throwing ideas and messages at buyers from every direction, how do you get yours to resonate? Symbols can More >


Why Most Business Books Don’t Work – and What to Do About it

I don’t read many business books. Maybe I should – plenty of smart people I really respect swear by them. But I find them kind of dull, and there’s always something I’d rather do.

But someone I trust recently recommended the EMyth: Why Most Small Businesses Don’t Work and What to Do About It, and said it changed how she thinks about business. So I bought it. And one Friday night, I decided to have at it.

The good thing is that it was a fast read. The bad thing is it was 200 pages.

The gist: Work on your business, not in it. There are entrepreneurs, who love change, managers, who make it More >

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