Marketing/Public Relations
The Myth of the Summer Slowdown
July 26, 2012
According to my friends in the non-PR world (and some PR pros, too), the summer months are supposed to be quiet – a time to get caught up on projects that have been pushed off and start planning for the second half and the coming year.
While all that is true, quiet doesn’t describe the summer months at Corporate Ink.
We’re in the midst of lead gen campaigns, social audits, surveys, product launches and industry conferences. We’re taking inventory of what worked and didn’t work the first half of the year, adjusting strategies for the remainder of 2012, and looking ahead to 2013.
While More >
Symbols in Your Customers’ Culture
July 10, 2012
IT buyers have common goals and interests – they want to find, buy and launch a solution that reduces cost and inefficiency. Because there is a common goal they share – they exist as their own type of corporate worker. Could it be argued that the IT buyer belongs to a certain shared culture?
It depends on how you define culture – but they do share generalizations, and can then be targeted accordingly.
In our line of work, an idea can sell software. The problem is, with businesses throwing ideas and messages at buyers from every direction, how do you get yours to resonate? Symbols can More >
Why Most Business Books Don’t Work – and What to Do About it
June 11, 2012
I don’t read many business books. Maybe I should – plenty of smart people I really respect swear by them. But I find them kind of dull, and there’s always something I’d rather do.
But someone I trust recently recommended the EMyth: Why Most Small Businesses Don’t Work and What to Do About It, and said it changed how she thinks about business. So I bought it. And one Friday night, I decided to have at it.
The good thing is that it was a fast read. The bad thing is it was 200 pages.
The gist: Work on your business, not in it. There are entrepreneurs, who love change, managers, who make it More >
Klout ≠ Influence
May 16, 2012
I hope you’re ready for this … Are you sitting down?
A high Klout score does not mean you are more social-savvy or have more influence than someone with a low Klout score … (for more detail on the inner workings of Klout, check out Joanna’s post from last year).
Shocking right? This is probably the first time in the history of social measurement applications that a company has claimed that its solution does more than it actually does … (really hope that anyone in marketing is getting a chuckle out of that).
Klout comes up relatively often in conversations with clients and prospects – and the More >
So, you want to work in PR, huh?
May 14, 2012
‘Tis the season of caps and gowns, graduation parties, and what will seem like the monumental task of job hunting. Commencement speakers will tell you carpe diem, cherish your friendships, and wear your sunscreen.
That’s all great advice, but it will only get you so far in your quest for that perfect job in PR. I’d like to add in my own two cents as someone who’s braved – and survived – the PR job search many times over.
- Network! Tell anyone and everyone you know that you are on the market for a job. You never know where you might find someone willing to make an introduction for you.
- Be More >