For some of us, toting a smart phone wherever we go is basically a gateway drug. First you’re just watching for an important email, then you’re reading all your messages and your Twitter stream and then bam, you’re answering every incoming request in real time.
If you’re so focused on the day-to-day, you’ll quickly find yourself in a creative rut. Brian S. Hall of ReadWrite just wrote a great post about this; definitely worth a read.
At Corporate Ink, we’re tried a few ways to get a focus on creativity back into our routines. Here’s where they fall on the success scale:
- Epic fail: Committing More >
Yet, at the turn of the 20th Century, he created a blueprint for the industry that still guides the decisions we make in today’s marketing arenas.
His first book, Scientific Advertising, is regarded by many as the advertiser’s bible, and it’s chock-full of valuable insight on reaching your audience and converting them. Here are a few highlights:
1. “Forget yourself entirely. Have in your mind a typical prospect, More >
For B2B companies, Pinterest’s ROI and measurability have been unclear.
Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled its first web analytics tool. Pinterest Web Analytics allows brands to track how users are interacting with them on the platform and gives them insight into what images have been most clicked on and repined. Companies with verified websites can even measure how many people have pinned images directly from their site, how many people saw those pins, and how many people clicked through Pinterest to the brand’s website.
It’s not More >
Four seasoned CIOs of remarkably different companies – industry, size and culture – talked to a packed house at a recent NETSEA event of seasoned enterprise sales pros. Some of their insights were tried-and-true (and almost too good to be true), but a few had big implications for marketing.
- Sales are 75% closed before anyone’s brought in – which puts a lot more burden on vendors to provide far more content, much earlier in More >
- The paper lovers. Fanatics of a dying art form – handwriting – who are constantly jotting everything they need to do down by day, client, and for the extremists like me, both.
- Tech fans. The people that actually use Outlook for more than email and a calendar – to create tasks, reminders, workflows, etc.
Although I rely on my Outlook calendar for meetings and calls – but if there’s an action, email, or call I need to make personally, it gets written down. Check out my system in the photo.
Seems counter-intuitive, More >