Marketing/Public Relations


SEC’s Social Media Ruling Leaves Much to Be Determined

By Mary Conway, Conway Communications

Last week’s ruling from the Securities and Exchange Commission about the use of social media to satisfy fair disclosure for corporate information is provoking many headlines and discussion. In light of prior rulings on corporate disclosure, it’s most likely that this new development will provoke companies and their advisors to look more carefully at how social media can be usefully incorporated into an effective communications strategy, but the impact will evolve over time, and practices will vary significantly by company and industry.

For example, the More >

personal technology

Will Technology Kill Creativity?

For some of us, toting a smart phone wherever we go is basically a gateway drug. First you’re just watching for an important email, then you’re reading all your messages and your Twitter stream and then bam, you’re answering every incoming request in real time.

If you’re so focused on the day-to-day, you’ll quickly find yourself in a creative rut. Brian S. Hall of ReadWrite just wrote a great post about this; definitely worth a read.

At Corporate Ink, we’re tried a few ways to get a focus on creativity back into our routines. Here’s where they fall on the success scale:

marketing measurement

3 Digital Marketing Tips From 100 Years Ago

Claude C. Hopkins never wrote a blog post. He didn’t need to optimize for mobile devices or decide whether to use Flash. He never ran a PPC campaign or designed an infographic.

Yet, at the turn of the 20th Century, he created a blueprint for the industry that still guides the decisions we make in today’s marketing arenas.

His first book, Scientific Advertising, is regarded by many as the advertiser’s bible, and it’s chock-full of valuable insight on reaching your audience and converting them. Here are a few highlights:


1. Forget yourself entirely. Have in your mind a typical prospect, More >


Pinterest Unveils Web Analytics Tools

For B2B companies, Pinterest’s ROI and measurability have been unclear.

Last week, Pinterest gave B2B marketers a new incentive to rethink the platform when it unveiled its first web analytics tool. Pinterest Web Analytics allows brands to track how users are interacting with them on the platform and gives them insight into what images have been most clicked on and repined. Companies with verified websites can even measure how many people have pinned images directly from their site, how many people saw those pins, and how many people clicked through Pinterest to the brand’s website.

It’s not More >

selling to executives

How Do You Sell To CIOs In A Changing Market?

That was the topic of a packed breakfast I attended last week in Boston. (In an unusual bit of timing, we also co-sponsored one about selling to CISOs at RSA last week.)

Four seasoned CIOs of remarkably different companies – industry, size and culture – talked to a packed house at a recent NETSEA event of seasoned enterprise sales pros. Some of their insights were tried-and-true (and almost too good to be true), but a few had big implications for marketing.

  1. Sales are 75% closed before anyone’s brought in – which puts a lot more burden on vendors to provide far more content, much earlier in More >
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