In a sales session last week, the consultant asked if we knew why the black belt is black.“It’s the dirt,” he said, and mimed how hands tie a belt, over and over. “From the 10,000 times you’ve wrapped and knotted it.”
Nearly 35 five years into this business – my first 10 as a reporter and the next almost-25 a PR strategist – it’s easy to get caught in what I know, and stew over what I don’t. For me, the challenge – and delight – is uncovering the new, because it’s what More >
Every week, I hear about another company looking for a demi-celebrity to endorse a product, or spice up an event. That’s cool, sometimes. But other times, it backfires. Consider poor beleaguered RIM – which just tapped Alicia Keys as its ‘global creative director’ for its new Blackberry Z10. So far, so good. But then it turns out that up until just a few days ago, her Twitter account showed she was still using an iPhone.
Note to self, in this newly exposed world: Before you go public with anything, check everything. Accounts. Profiles. Postings. Backstories.
It’s a cynical world out there, More >
Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion….PR is the strategic crafting of your story. It’s the focused examination of your interactions and tactics and products and pricing that, when combined, determine what and how people talk about you.
You can take from this that PR is more strategic.
I would argue further that in order to have sustained and effective publicity, the story needs More >
- Go slow. Security breaches create their own momentum. But sometimes, it’s better to take another hour, or two, or twenty.
- Beware of who is involved. Organizations have many stakeholders to protect, and defend. Once law enforcement is engaged, however, there is only one way to move forward; the gray quickly becomes black and white.
- Recognize the power of the individual. In face, assume every individual has the power of a crowd.
- Bring in More >
A few years ago, MIT was reeling from student suicides, and publicly vowed to be better at protecting the nearly-grown children it educates. Last week, it took a dark step backwards, when 26-year-old Aaron Swartz, never a student, killed himself in what is widely perceived as his reaction to MIT’s decision to pursue cybercrime/hacking charges that it traced to him. (Penalties included more than $1 million in fines, and a likely jail term.)
No one’s disputing that the acts – trespassing, data theft, hacking – were linked to him.
But they’re also linked to MIT – and while this isn’t yet a More >