Digital and Social Media
Blogging Optimization: Five Ways to Improve Your Blog’s Organic Search Position
January 5, 2012
Blogging is one of the simplest ways to begin creating more content to reach your customers and prospects. Blogs also power organic search: companies that blog receive on average 55 percent more website visitors than companies that don’t, according to HubSpot.
But just like all the rest of your online content, blogs need to be optimized for search. Here are our top five strategies for driving organic readership.
1. The Title Counts Just like the title tag of a website, the title of your blog post is the most important aspect for search. Include your keywords and phrases in the title, as early More >
Welcome to the New CorporateInklings!
December 21, 2011
Welcome to the new CorporateInklings blog! Of course, you’ll first notice that it looks a lot different around here. But the changes run deeper than looks – with several new functionalities designed to make digesting the blog an easier experience for you, our readers.
Are you looking to build a better blog, too? All these changes may inspire a new look or feel for your next blog refresh.
Featured Posts It makes sense for blogs to be chronological. But sometimes, it’s also useful to keep an older post front-and-center, especially if it’s promoting content that may have a longer shelf life More >
Measuring Social Media ROI: Can It be Done? You Bet. (Part Two of Two)
September 28, 2011
This is part two of two posts on measuring social media and its return on investment. Part one, “Three Tips for Improving Social Measurement,” was published on Monday, September 26th.
With spending ramping up on social marketing, expectations for ROI are climbing. The stalwarts who insist that it’s just about building brand, recognition and relationships abound, and they’re right; these are good and noble goals, and social networking is unique in its ability to create relationships among strangers.
But as soon as social marketing budgets represent serious money, metrics have to follow. The More >
Does Klout Live Up to Its Name?
September 27, 2011
Your business’ social media campaigns – tweets, comments, shared links – what are they worth? (Our latest market brief looks into this question, and the better-understood tools you can use to find out and measure the ROI of these efforts.) Klout is the latest platform to attempt to measure social influence, and, although introduced in 2008, is just now starting to gain traction after making many major changes in the last few months. Most noticeably, it originally only factored Twitter statistics into its method, but now evaluates 11 social media platforms, from LinkedIn to Instagram.
Klout More >
Three Tips for Improving Social Measurement (Part One of Two)
September 26, 2011
This is part one of two posts on measuring social media and its return on investment. Find part two, “Measuring Social Media ROI: Can it be done? You Bet.,” on Wednesday morning (9/28).
Update: Part two has been published, here.
We’ve been writing market briefs and sharing them with friends, colleagues and clients for a couple of years now. It’s time to go public.
So here’s our first publicly available one – Measuring Social Media ROI in B2B: Crossing the Chasm from Traffic to Sales.
It’s one of the biggest issues out there – and will get bigger as budget planning comes into focus.
A recent More >