Digital and Social Media
Pinterest: A New Channel for Sales & Marketing?
If a picture’s really worth a thousand words, Pinterest has a lot to say, and may skyrocket to the top of the social scene. This online bulletin board – filled with really outstanding photos of everything from cars and kids to technology and architecture – is quickly becoming a top shelf marketing tool for businesses.
The site attracts more than seven million unique visitors a month – with (I have to assume) millions returning (it’s addicting).
Shareaholic says Pinterest is driving more traffic to company sites and blogs than YouTube, Linkedin and Google+ combined. In fact, it’s so popular More >
Are your prospects finding you online?
Marketing is about more than thought leadership and brand visibility.
It’s about search, time-on-site and conversions – and using the website and online content to nurture warm leads – and ultimately drive a shorter time-to-close.
SEO is crucial to the lead-generation process. 46% of daily searches are for information on products and services, and 70% of links that users click on are organic.
If you’re like many of the companies that we work with, there’s a major opportunity to be found online more often and widen the sales funnel. That’s why we focused our latest market brief – Capturing More >
PR Confidential
Business press coverage is easier to land than it has ever been.
It’s obvious the changed media landscape is the cause of this. Just 10 years ago, you had a plethora of trades that would go deep – reading for the practitioners. Separately you had the business press, which was tailored more toward top level business and investing.
There are new factors at play. As a media practitioner back then –the trades were our daily bread and butter and the business press was more of our dream target. Business press would be a huge big time investment and a challenge just to More >
Think, Before Making Fun, Online
We can all agree that humor has its place in PR. A witty headline can grab more attention, a crafty subject line can get an email opened – but humor can become a PR nightmare when used in the wrong way.
Oftentimes humor is used as a brush-off, the hope that a situation can be diffused. Three high profile tweets show how humor can be abused, while two other situations teach a positive lesson on the power of humor in PR.
Gottfried quacks his last – It seems obvious that a natural disaster is never something to make light of, but Gilbert Gottfried missed the social cue. Following the floods in More >
#HashtagsShouldBeFun (Even in B2B)
Before airing its latest episode of Modern Family, there was moderate some buzz around an advocacy group’s campaign to get it pulled. The controversy? A plot focusing around a toddler using the F-word, on a few occasions (it was bleeped).
So what did ABC do? Right after the second bleep, a hashtag appears on screen – #modernfamily – as if to say, “Pretty wild, eh? Go Tweet about it!”
Genius? Wrong? Obvious? Whatever your take, it worked, with audiences flocking to share the laugh online. Take a look at the screenshot below, which captures hashtag use for More >
