Digital and Social Media
Pinterest: A New Channel for Sales & Marketing?
February 17, 2012
If a picture’s really worth a thousand words, Pinterest has a lot to say, and may skyrocket to the top of the social scene. This online bulletin board – filled with really outstanding photos of everything from cars and kids to technology and architecture – is quickly becoming a top shelf marketing tool for businesses.
The site attracts more than seven million unique visitors a month – with (I have to assume) millions returning (it’s addicting).
Shareaholic says Pinterest is driving more traffic to company sites and blogs than YouTube, Linkedin and Google+ combined. In fact, it’s so popular More >
Are your prospects finding you online?
February 10, 2012
Marketing is about more than thought leadership and brand visibility.
It’s about search, time-on-site and conversions – and using the website and online content to nurture warm leads – and ultimately drive a shorter time-to-close.
SEO is crucial to the lead-generation process. 46% of daily searches are for information on products and services, and 70% of links that users click on are organic.
If you’re like many of the companies that we work with, there’s a major opportunity to be found online more often and widen the sales funnel. That’s why we focused our latest market brief – Capturing More >
PR Confidential
February 3, 2012
Business press coverage is easier to land than it has ever been.
It’s obvious the changed media landscape is the cause of this. Just 10 years ago, you had a plethora of trades that would go deep – reading for the practitioners. Separately you had the business press, which was tailored more toward top level business and investing.
There are new factors at play. As a media practitioner back then –the trades were our daily bread and butter and the business press was more of our dream target. Business press would be a huge big time investment and a challenge just to More >
Think, Before Making Fun, Online
January 25, 2012
We can all agree that humor has its place in PR. A witty headline can grab more attention, a crafty subject line can get an email opened – but humor can become a PR nightmare when used in the wrong way.
Oftentimes humor is used as a brush-off, the hope that a situation can be diffused. Three high profile tweets show how humor can be abused, while two other situations teach a positive lesson on the power of humor in PR.
Gottfried quacks his last – It seems obvious that a natural disaster is never something to make light of, but Gilbert Gottfried missed the social cue. Following the floods in More >
#HashtagsShouldBeFun (Even in B2B)
January 19, 2012
Before airing its latest episode of Modern Family, there was moderate some buzz around an advocacy group’s campaign to get it pulled. The controversy? A plot focusing around a toddler using the F-word, on a few occasions (it was bleeped).
So what did ABC do? Right after the second bleep, a hashtag appears on screen – #modernfamily – as if to say, “Pretty wild, eh? Go Tweet about it!”
Genius? Wrong? Obvious? Whatever your take, it worked, with audiences flocking to share the laugh online. Take a look at the screenshot below, which captures hashtag use for More >