Digital and Social Media
The front page of reddit – aka the front page of the Internet – displays content that gets in front of hundreds of thousands of people – in a single day.
But getting there is no easy task.
The problem: there are just 25 spots; and tens of thousands of posts are submitted daily. As you might suspect, luck and timing are big factors.
But strategy increases your chances. Here’s how I promoted a friend’s admittedly compelling video – which landed in the third-highest spot on the front page.
Before you submit
Step 1: Choose and place your content wisely.
This is by far the most important step. More >
Many of the best early examples of Twitter’s new GIF-like video app (usually funny, miniature advertisements) come from the consumer side. But for B2B companies, when your focus is on educational and meaningful content, squeezing a valuable story into six seconds is a challenge.
That said, Vine can play a key role in your social media strategy – even if it’s not taking center stage. Here are four ways to start integrating vine in your marketing efforts today:
- Tease your content. You can’t fit a white paper into a six-second video – but you can certainly call out your best data point. Or put More >
This interesting A1 piece in the Times shows that employee gripes are, in most murky situations, a protected personal right.
But the bigger issue is whether you should post rants at all, and if you choose to, what can the employer do about it?
The best employers use social like any listening tool or an employee NPS survey. Behind online rants there’s likely either a management breakdown or an employee who’s toxic to organizational culture. Either situation More >
How interactive is your site today? Probably not good enough.
This is actually really important – because companies – not the media – are the new publishers. And the reader/customer/prospect brings a whole load of baggage and expectations about the customizable experience, and what they ‘should’ be able to discover online.
Thinking interactively probably means rethinking – and redesigning – your site.
Making something really, truly interactive is a lot harder than just plugging in a video. It means thinking about every bit of content More >