Digital and Social Media
Many of the best early examples of Twitter’s new GIF-like video app (usually funny, miniature advertisements) come from the consumer side. But for B2B companies, when your focus is on educational and meaningful content, squeezing a valuable story into six seconds is a challenge.
That said, Vine can play a key role in your social media strategy – even if it’s not taking center stage. Here are four ways to start integrating vine in your marketing efforts today:
- Tease your content. You can’t fit a white paper into a six-second video – but you can certainly call out your best data point. Or put More >
This interesting A1 piece in the Times shows that employee gripes are, in most murky situations, a protected personal right.
But the bigger issue is whether you should post rants at all, and if you choose to, what can the employer do about it?
The best employers use social like any listening tool or an employee NPS survey. Behind online rants there’s likely either a management breakdown or an employee who’s toxic to organizational culture. Either situation More >
How interactive is your site today? Probably not good enough.
This is actually really important – because companies – not the media – are the new publishers. And the reader/customer/prospect brings a whole load of baggage and expectations about the customizable experience, and what they ‘should’ be able to discover online.
Thinking interactively probably means rethinking – and redesigning – your site.
Making something really, truly interactive is a lot harder than just plugging in a video. It means thinking about every bit of content More >
Social media’s ROI is difficult to measure (especially in B2B PR). Automated marketing tools have come a long way, and can provide a great deal of valuable insight into the reach and conversations around your campaigns, but at the end of the day, the results can be hard to put into a dollar value.
But that certainly doesn’t make social media a waste of time for your business. Read more about the challenges marketing professionals are facing in measurement, and why social is still essential to your marketing strategy, in this recent blog post from Worldcom partner Tech Image.