Zipcar is the best of both worlds for young professionals living in Boston – the convenience of a car without the sky-high parking costs and a workaround to the ridiculous ‘must be 25 years old to rent a car’ rule, which shuts out a huge population in this area for traditional car rentals companies.
Cue today’s acquisition of Zipcar by Avis Budget Group.
For Zipcar lovers, this likely means more cars, in more locations. And for the company, a somewhat obvious exit since its share price has dipped more than 50% since the company’s 2011 $1 billion IPO.
But the acquisition is a smart move for More >
You might say it’s no big deal – and in some ways, it isn’t. But for any company that sees gold in moving more low- touch sales directly to the web, it’s an important glimpse at what could be lurking.
The story began small, with a single order of synthetic fireplace logs. The price seemed right, $12 or so for the package. But when the logs arrived, instead of the standard six in a pack, there were just two. That’s kind of pricey, even for New More >
Congrats to Coke. High-cal drinks and obesity aside, the world’s #1 marketer by spend is putting money behind the right idea: ditching its ‘old’ web site to push the boundaries on what a ‘customer-focused’ site could – and should – really mean.
But it’s poised to do a lot of things right. And B2B companies need to pay attention: because millions of folks ponying up $1.79 for a Coke at the nearest 7-11 are B2B buyers, too.
- It’s not More >
Social media’s ROI is difficult to measure (especially in B2B PR). Automated marketing tools have come a long way, and can provide a great deal of valuable insight into the reach and conversations around your campaigns, but at the end of the day, the results can be hard to put into a dollar value.
But that certainly doesn’t make social media a waste of time for your business. Read more about the challenges marketing professionals are facing in measurement, and why social is still essential to your marketing strategy, in this recent blog post from Worldcom partner Tech Image.
With disgruntled fans, owners, and players, the NFL still chose to ignore that the refs messed up. They were really saying, “We understand the game better than you, so can it.” Not something you say to die-hards.
Compare that to the other customer relations headline of last week: the disappointment of Apple Maps. Who knows if Tim Cook or his technology PR team wrote it, but Apple’s response to customer – and analyst – More >