Robert Klucevsek
(1 comments, 13 posts)
Posts by Robert Klucevsek
How to Disturb a Multi-Billion Dollar Market in One Week
April 19, 2012
I (and maybe some of you) have witnessed a masterfully executed marketing and PR campaign that every business should note.
Dollar Shave Club, which has been around for less than a year, came out guns blazing last month, releasing a funny YouTube video that, I think, takes its cue from Old Spice’s famous “The Man Your Man Could Smell Like” campaign.
CEO, Michael Dubin, speaks right to the camera, telling us exactly what his company is all about and why we should sign up. And it’s hilarious. I’d watch this video a few times over even if Dollar Shave Club wasn’t a real business.
But it is, and More >
“I’ve made a huge mistake.”
March 6, 2012
Ever send your media list … to your media list? Misspell an executive’s name in a press release? Send a sensitive email to the wrong client? Everyone in PR has had the ‘I’ve made a huge mistake’ moment. It’s almost inevitable.
Unlike most professions, PR pros face a lethal double-edged sword every day:
- PR is not a lot of people working on one big product, with endless revisions, quality control, tests, etc. It’s a few people working on many initiatives – releases, pitches, interviews, etc. – under extreme time-crunches.
- It’s our job to make sure our client’s work is highly publicized – More >
#HashtagsShouldBeFun (Even in B2B)
January 19, 2012
Before airing its latest episode of Modern Family, there was moderate some buzz around an advocacy group’s campaign to get it pulled. The controversy? A plot focusing around a toddler using the F-word, on a few occasions (it was bleeped).
So what did ABC do? Right after the second bleep, a hashtag appears on screen – #modernfamily – as if to say, “Pretty wild, eh? Go Tweet about it!”
Genius? Wrong? Obvious? Whatever your take, it worked, with audiences flocking to share the laugh online. Take a look at the screenshot below, which captures hashtag use for More >
Welcome to the New CorporateInklings!
December 21, 2011
Welcome to the new CorporateInklings blog! Of course, you’ll first notice that it looks a lot different around here. But the changes run deeper than looks – with several new functionalities designed to make digesting the blog an easier experience for you, our readers.
Are you looking to build a better blog, too? All these changes may inspire a new look or feel for your next blog refresh.
Featured Posts It makes sense for blogs to be chronological. But sometimes, it’s also useful to keep an older post front-and-center, especially if it’s promoting content that may have a longer shelf life More >
The Emma Sullivan and Governor Brownback Incident: A Lesson in “Social” Engagement
December 1, 2011
When Kansas Governor Sam Brownback’s office contacted a state high school, apparently irate about student Emma Sullivan’s particularly critical Tweet, lots of lessons were learned about social media. But there’s one in particular that businesses should take note of: Don’t criticize the conversation – engage in it.
Trying to put an end to criticism in social outposts with pure might often encourages critics to use that same platform as a speaker box against you. Not surprisingly, the governor’s move backfired. Sullivan received a flurry of support, and ended up with five times as many More >