Joanna Clark
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Posts by Joanna Clark
Think, Before Making Fun, Online
January 25, 2012
We can all agree that humor has its place in PR. A witty headline can grab more attention, a crafty subject line can get an email opened – but humor can become a PR nightmare when used in the wrong way.
Oftentimes humor is used as a brush-off, the hope that a situation can be diffused. Three high profile tweets show how humor can be abused, while two other situations teach a positive lesson on the power of humor in PR.
Gottfried quacks his last – It seems obvious that a natural disaster is never something to make light of, but Gilbert Gottfried missed the social cue. Following the floods in More >
Lessons From My First 100 PR Days
December 22, 2011
I’ve just started my full-time career in PR, and have been an official Corporate Inker for 100 days. My head is still spinning. Now comes the time to reflect on the transition and offer up some advice to those getting their start (or those needing a reminder about what it is like to just begin).
Organize yourself online. It’s easy to say, “if you don’t want your grandma to see it, you shouldn’t have it on Facebook.” Well, for those of us just starting our careers, we remember when Facebook was a strictly college-only party – and the notion of parents and bosses joining the network would sound More >
What’s in a Handle?
November 9, 2011
by Joanna Clark
in Twitter
That which we call an account by any other name would tweet as influentially.
Picking your Twitter handle may seem simple, right? The intuitive choice would be your name or your company name. Maybe you’re like me and have a surname in the Top 25 most common in the US, so you’ll resort to throwing a number at the end or jumbling up the order of first and last (suddenly Pilot Inspektor Lee seems to have lucked out somehow). But this obvious path isn’t always the best for companies. It could be that your product is better known than your company name or maybe you market to different verticals More >
Does Klout Live Up to Its Name?
September 27, 2011
Your business’ social media campaigns – tweets, comments, shared links – what are they worth? (Our latest market brief looks into this question, and the better-understood tools you can use to find out and measure the ROI of these efforts.) Klout is the latest platform to attempt to measure social influence, and, although introduced in 2008, is just now starting to gain traction after making many major changes in the last few months. Most noticeably, it originally only factored Twitter statistics into its method, but now evaluates 11 social media platforms, from LinkedIn to Instagram.
Klout More >