Jackie D'Andrea
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Posts by Jackie D'Andrea
So, you want to work in PR, huh?
May 14, 2012
‘Tis the season of caps and gowns, graduation parties, and what will seem like the monumental task of job hunting. Commencement speakers will tell you carpe diem, cherish your friendships, and wear your sunscreen.
That’s all great advice, but it will only get you so far in your quest for that perfect job in PR. I’d like to add in my own two cents as someone who’s braved – and survived – the PR job search many times over.
- Network! Tell anyone and everyone you know that you are on the market for a job. You never know where you might find someone willing to make an introduction for you.
- Be More >
Do Google and Wikipedia look funny to you today?
January 18, 2012
Until today, have you heard of the proposed Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA)? It’s not surprising if you haven’t. Unless you read the tech blogs, you probably didn’t come across a story about in your morning news scan. But, if you use the Internet in almost any way, then it’s time to pay attention.
SOPA and PIPA are two bills currently pending Congressional approval. If passed into law, they would criminalize the posting or linking of just a few unauthorized pieces of copyrighted content a month. Meaning possible jail time. In addition to the site being blocked by the More >
Public Relations Is…
November 30, 2011
Public relations is constantly evolving thanks to the introduction of new social media channels and the broadening scope of what PR professionals “do”. So, it makes sense that the Public Relations Society of America is making a push to update how we define our industry. The current definition is as old as I am:
Public relations helps an organization and its publics adapt mutually to each other.
Now, while I definitely don’t consider myself old, the current definition is certainly outdated and doesn’t accurately or fairly depict all that we as PR professionals do for our clients. The intro to More >
Four Tips for Driving Traffic at Trade Shows
June 7, 2011
by Jackie D'Andrea
in Miscellaneous
The annual ISM Conference – the annual all-star event for supply chain practitioners – is hot again. But some booths were distressingly empty.
The best booths have four things in common:
- High-energy staff – and plenty of ‘em. No waiting for sales people means fewer prospects walk away.
- No boundaries. Sales people who step out of their physical ‘box’ to start conversations with people walking by end up bringing them into the booth. And they’re already hitched.
- Location. The front and center of the room are still the best places to be. Don’t believe the organizers who say that More >
Have you heard of Epsilon?
April 12, 2011
by Jackie D'Andrea
in Miscellaneous
If you are a customer of Capital One, Best Buy, Walgreens, TiVo, or J.P. Morgan Chase, you’ve probably heard that name once or twice over the past week.
Through our work with our security clients we’re constantly tracking the latest security threats and data breaches, positioning our clients as experts to speak about the attacks. Very seldom do these breaches hit close to home. Epsilon changed that.
Several of us at Corporate Ink received notifications from our credit card companies and retailers of choice that our email addresses may have been compromised by this breach. Epsilon was a More >