Corinne Federici
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Posts by Corinne Federici
Pinterest: A New Channel for Sales & Marketing?
February 17, 2012
If a picture’s really worth a thousand words, Pinterest has a lot to say, and may skyrocket to the top of the social scene. This online bulletin board – filled with really outstanding photos of everything from cars and kids to technology and architecture – is quickly becoming a top shelf marketing tool for businesses.
The site attracts more than seven million unique visitors a month – with (I have to assume) millions returning (it’s addicting).
Shareaholic says Pinterest is driving more traffic to company sites and blogs than YouTube, Linkedin and Google+ combined. In fact, it’s so popular More >
I Have a Dream…
January 12, 2012
Not nearly as profound as that of Martin Luther King, Jr.’s – but a dream nonetheless.
It’s all about taking risks (and if you’re anything like me – psychologically driven by a fear-of-failure – risk taking doesn’t come easy).
The thing is – 2011 was a year of survival for most companies. Staying focused on tried-and-true sales and marketing strategies seemed much safer in a year filled with so much uncertainty. But for those of us that made it through, 2012 needs to be a very different kind of year. Not one remembered 12 months from now for playing it safe (ironically a risk in-and-of More >
3 Social Media Lessons From Reality TV
October 14, 2011
If you have a Twitter account with a dwindling list of influential followers, read up. There’s a lot you can learn from reality TV stars who have no trouble courting a Twitter audience of millions.
The success of reality TV has turned its stars into social media powerhouses. What is it about shows like American Idol and others that we find downright endearing? Why do millions of loyal viewers tune in on a weekly basis, and follow the personalities on Twitter? Here are three ideas to borrow for your own social media efforts, from the shows we love to hate:
Facebook for B2B: How To Do It Right
August 29, 2011
B2B marketers are finally trying to crack the Facebook code – no surprise, since it’s second in site traffic only to Google, and presents a huge opportunity for businesses to engage with a growing audience.
With widespread perception as a consumer-only channel, those in the B2B space have been hesitant to take the leap and create a fan page. But now – lots of companies are taking the gamble and winning. Here are a few great examples of B2B companies leveraging Facebook:
The industry resource: Forrester Research Analysts at research company Forrester are seen as go-to sources for business and More >
Press Tours Still Prevail — Even in an Online World
August 18, 2011
Long gone are the days of fat print pubs, million-dollar launch parties and Blackberry-free vacations, but when it comes to making lasting impressions and building relationships – good old fashioned press tours still prevail.
While the rules of engagement haven’t changed all that much over the years, here are a few new-and-improved tips to keep up with the changing times:
A little ‘give-and-take’ goes a long way. Reporters need good ideas as much as companies need positive coverage. Walk in ready to offer up a few story ideas – perhaps even one that wouldn’t likely include your company. If More >