The Myth of the Summer Slowdown
According to my friends in the non-PR world (and some PR pros, too), the summer months are supposed to be quiet – a time to get caught up on projects that have been pushed off and start planning for the second half and the coming year.
While all that is true, quiet doesn’t describe the summer months at Corporate Ink.
We’re in the midst of lead gen campaigns, social audits, surveys, product launches and industry conferences. We’re taking inventory of what worked and didn’t work the first half of the year, adjusting strategies for the remainder of 2012, and looking ahead to 2013.
While customers – and competitors – are on vacation, we’re helping clients take advantage of the “quiet”. The summer months are a great time to:
- Get out ahead of developing trends, customer demands, and competitive positioning.
- Make some noise – and news – in the market to maintain a presence in the press and top of mind with customers and prospects.
- Lay the groundwork for bigger marketing initiatives so they’ll be up and running when prospects are ready to talk about Q4 and 2013 budgets.
How are you helping your clients take advantage of the summer months?By: Jackie D’Andrea
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