A lot more goes into running a PR firm than I thought pre-agency life, and our goals for growth at Corporate Ink far outnumber the hours in the day.

We want to get smarter, more efficient and offer more for our clients. As much as we want to be the MVP, we’re striving to be the most improved too. Here’s snapshot into what we’re working on:

  1. Changing perceptions – How do we translate PR dollars spent into leads generated? That’s a huge shift in thinking.  Connecting PR to sales is a tall task and we’re leading the charge as we own lead gen projects, customer intimacy and competitive campaigns.
  1. Fluff-be-gone – Content drafts – from whitepapers and sales sheets to webinar scripts – don’t start until we understand the market issues – and what’s important to our clients’ customers. We’re diving deeper into our clients’ markets to add fuel to the fire.
  1. The blinders are off – We’re honest sources of feedback. There’s always room for improvement – even for our clients. By becoming trusted partners, we’re able to openly share our insights for tweaking interview styles, making content punchier and more.

What do you think B2B PR pros can still improve on?

By: Courtney Porcella
Twitter: @cporcella