Archive for February, 2012
Content Marketing: Fuel for SEO and Lead-Gen
February 23, 2012
Content creation isn’t easy, but it sure is impactful. The power of content goes well beyond boosting search positioning and garnering readership – it can actually drive sales too.
60% of business decision-makers say that branded content helps them make better decisions. And according to a new study from the B2B Marketing Community, 70% of B2B companies will be investing more resources into content creation in 2012 than they did in 2011.
But what type of content makes sense, and what are the keys to being successful?
The most basic step: Ensure that your content is tied to lead-gen and More >
Pinterest: A New Channel for Sales & Marketing?
February 17, 2012
If a picture’s really worth a thousand words, Pinterest has a lot to say, and may skyrocket to the top of the social scene. This online bulletin board – filled with really outstanding photos of everything from cars and kids to technology and architecture – is quickly becoming a top shelf marketing tool for businesses.
The site attracts more than seven million unique visitors a month – with (I have to assume) millions returning (it’s addicting).
Shareaholic says Pinterest is driving more traffic to company sites and blogs than YouTube, Linkedin and Google+ combined. In fact, it’s so popular More >
Are your prospects finding you online?
February 10, 2012
Marketing is about more than thought leadership and brand visibility.
It’s about search, time-on-site and conversions – and using the website and online content to nurture warm leads – and ultimately drive a shorter time-to-close.
SEO is crucial to the lead-generation process. 46% of daily searches are for information on products and services, and 70% of links that users click on are organic.
If you’re like many of the companies that we work with, there’s a major opportunity to be found online more often and widen the sales funnel. That’s why we focused our latest market brief – Capturing More >
PR Confidential
February 3, 2012
Business press coverage is easier to land than it has ever been.
It’s obvious the changed media landscape is the cause of this. Just 10 years ago, you had a plethora of trades that would go deep – reading for the practitioners. Separately you had the business press, which was tailored more toward top level business and investing.
There are new factors at play. As a media practitioner back then –the trades were our daily bread and butter and the business press was more of our dream target. Business press would be a huge big time investment and a challenge just to More >
PR Doesn’t Stand for Press Release
February 2, 2012
What do you think of when you think PR? Is it just pitches and press releases? If so, we’re a little offended – but with a lot of firms not talking sales and marketing, we understand why media outreach and releases may be the first two things that come to mind.
Of course, they’re part of life for any PR pro, including newbies like me. But since joining the Corporate Ink team last summer, I’ve seen infographics, lead gen campaigns, social media programs and customer intimacy campaigns built and launched – and I’ve actually been a part of some of those.
PR is changing. Releases and media are More >