Archive for December, 2011
Lessons From My First 100 PR Days
December 22, 2011
I’ve just started my full-time career in PR, and have been an official Corporate Inker for 100 days. My head is still spinning. Now comes the time to reflect on the transition and offer up some advice to those getting their start (or those needing a reminder about what it is like to just begin).
Organize yourself online. It’s easy to say, “if you don’t want your grandma to see it, you shouldn’t have it on Facebook.” Well, for those of us just starting our careers, we remember when Facebook was a strictly college-only party – and the notion of parents and bosses joining the network would sound More >
Welcome to the New CorporateInklings!
December 21, 2011
Welcome to the new CorporateInklings blog! Of course, you’ll first notice that it looks a lot different around here. But the changes run deeper than looks – with several new functionalities designed to make digesting the blog an easier experience for you, our readers.
Are you looking to build a better blog, too? All these changes may inspire a new look or feel for your next blog refresh.
Featured Posts It makes sense for blogs to be chronological. But sometimes, it’s also useful to keep an older post front-and-center, especially if it’s promoting content that may have a longer shelf life More >
Keeping Score: What Net Promoter Tells Us
December 20, 2011
Each year, I learn the most about our clients, and our company, by asking our clients to answer 6-7 simple questions. It’s called Net Promoter™ – and it’s a survey that identifies how likely (on a scale of 0 to 10) our clients are to recommend us. But more interesting than whether we score a 9 or 10 is what our clients’ tell us – both in why they’re scoring us a certain way, and the one thing we can do to improve.
In the five years we’ve been using Net Promoter, we’ve seen our scores go up. This year, they went down, which is a huge disappointment. We can reason it away, of course, but the More >
Wanna Be a Star? Four Ways to Tell
December 7, 2011
I recently found this in my email inbox:
Contestants Wanted for New Business Reality Show
Entrepreneurs wanted for new Reality Web Series that will become a PBS Special. “The Apprentice” meets “Oprah” in an online show where participants make real changes on their ‘inside world” in order to achieve measurable success in their “outside world.” Business Growth through Personal Growth.
Requirements:
Candidates should be successful entrepreneurs and small business owners who understand the power of mastermind teams, personal growth work, subconscious reprogramming, and cutting edge online, More >
The Emma Sullivan and Governor Brownback Incident: A Lesson in “Social” Engagement
December 1, 2011
When Kansas Governor Sam Brownback’s office contacted a state high school, apparently irate about student Emma Sullivan’s particularly critical Tweet, lots of lessons were learned about social media. But there’s one in particular that businesses should take note of: Don’t criticize the conversation – engage in it.
Trying to put an end to criticism in social outposts with pure might often encourages critics to use that same platform as a speaker box against you. Not surprisingly, the governor’s move backfired. Sullivan received a flurry of support, and ended up with five times as many More >