Archive for November, 2011
Public Relations Is…
November 30, 2011
Public relations is constantly evolving thanks to the introduction of new social media channels and the broadening scope of what PR professionals “do”. So, it makes sense that the Public Relations Society of America is making a push to update how we define our industry. The current definition is as old as I am:
Public relations helps an organization and its publics adapt mutually to each other.
Now, while I definitely don’t consider myself old, the current definition is certainly outdated and doesn’t accurately or fairly depict all that we as PR professionals do for our clients. The intro to More >
Four Mobile Apps for PR Pros (Beyond Twitter)
November 23, 2011
Like everybody, PR pros and marketers are spending more time on the road. Like everybody, we’re usually glued to our Blackberrys smartphones and tablets.
We certainly love our Twitter, RSS, and Evernote apps for helping us stay connected and organized, but here are a few more mobile apps that can help PR pros be even more productive on the road.
CardMunch If conferences were Super Mario Bros., business cards would be the coins – not the biggest goal, but a pretty good indicator of success.
Unfortunately, they’re also likely to end up in a desk drawer or briefcase.
With CardMunch, you can More >
The ABCs of Selling, from Three Top CEOs
November 10, 2011
by Amy Bermar
in Accelerating Sales
There’s nothing like hearing a CEO talk about sales. I just heard three of them – all men – talk about the real deal of selling: into CEOs, into IT, and sometimes, into their boards.
PR and sales ought to be joined at the hip – and increasingly, we are. It’s our job to drive more leads that close faster. Building brand is hugely valuable – and certainly part of it. Being able to make the numbers, for marketing and sales, is even better.
So when Bill Hewitt, the CEO, president and director of Kalido, a 10-year-old start-up, and Patrick Morley, the president and CEO of Bit9, who has six More >
What’s in a Handle?
November 9, 2011
by Joanna Clark
in Twitter
That which we call an account by any other name would tweet as influentially.
Picking your Twitter handle may seem simple, right? The intuitive choice would be your name or your company name. Maybe you’re like me and have a surname in the Top 25 most common in the US, so you’ll resort to throwing a number at the end or jumbling up the order of first and last (suddenly Pilot Inspektor Lee seems to have lucked out somehow). But this obvious path isn’t always the best for companies. It could be that your product is better known than your company name or maybe you market to different verticals More >
How to Pitch and Place Infographics in the Press
November 8, 2011
Infographics are slowly taking over the online universe. According to this infographic (yes, this is a blog on infographics that references an infographic on infographics), the word infographic is mentioned online every 1.7 seconds. That means, on any given day, infographics are being blogged, tweeted and talked about online more than 51,000 times.
Sounds like a good way to get your message out, huh? But the more pressing question isn’t around whether or not infographics are an effective marketing tool, but rather how to go about placing them with meaningful media outlets.
Here’s a quick More >