Archive for October, 2011
Don’t Tweet that the Sky is Falling. Tweet How to Not Get Crushed.
October 28, 2011
Data shows that negative remarks on Twitter will lead to fewer followers, according to HubSpot’s Dan Zarella. This can be expressions of fear, anger, sorrow, etc..
This presents a bit of a conundrum for the typical enterprise technology marketer whose messages sometimes involve a fair amount of fear, uncertainty and doubt (FUD), particularly in the security space.
So how can you tweet positively and effectively when you’re messaging around bad news? Should you even bother?
Subscribing to a prime Twitter tenet, you want to tweet useful info – things your followers will find interesting. Will More >
PR Lessons From the Red Sox (It’s Not All Bad)
October 18, 2011
The Red Sox are a train wreck, and sports writers, bloggers, and radio show-callers are having a field day.
Quite the PR headache, isn’t it?
Maybe not. Are there positive PR lessons to be learned from the Red Sox’ mess? If you cut through the vitriol and angst, you’ll see a sliver of PR done right:
- The Red Sox woke up its customers: While the Sox’ approach to, umm, ‘inspiring’ the fan base (i.e. complete alienation) isn’t advisable, the fans are, after years of ho-hum complacency, fired up again. Passionate customers are the best customers.
3 Social Media Lessons From Reality TV
October 14, 2011
If you have a Twitter account with a dwindling list of influential followers, read up. There’s a lot you can learn from reality TV stars who have no trouble courting a Twitter audience of millions.
The success of reality TV has turned its stars into social media powerhouses. What is it about shows like American Idol and others that we find downright endearing? Why do millions of loyal viewers tune in on a weekly basis, and follow the personalities on Twitter? Here are three ideas to borrow for your own social media efforts, from the shows we love to hate:
Shooting Street Videos (Part Two of Two)
October 7, 2011
This is the second of a two-part series on filming man-on-the-street videos. Here in part two, we share what to keep in mind once you get out there. Find part one, “Pre-production,” here.
You’ve got a fully charged camera, the perfect location, and a set of killer questions. Now comes the fun part – getting people on camera, and getting them to say what you want.
No matter what, you will be annoying, and you will get ignored – a lot. But here are few tips to ensure that you end up with great content for your video.
The approach
- Take a cue from the lions – target folks on the outer More >
Three ‘Keys’ to Solid Sound Bites
October 5, 2011
by Dan Brennan
in Public Relations
You’ve probably heard the old adage, ‘It’s not what you say, but how you say it…’ It’s a little cliché, but when it comes to an interview with the media it couldn’t be truer. Reporters (print and broadcast) are looking for quick, punchy commentary that supplements their story and tight, provocative sound bites are the solution.
Speaking in sound bites isn’t as easy as it sounds (pun intended), but mastering the discipline increases your odds of getting ink and makes reporters’ jobs a heck of a lot easier (which can help build your status with the media and result in repeat requests for More >