Corporate Inklings

 

Creating Relevant Conversations with Demand Generation

Creating Relevant Conversations with Demand Generation
Posted by James Roselle

Demand generation has changed over the years with the evolution of inbound marketing: the rise of social media and advances in marketing…

Solving the Puzzle, Working Together to Escape the Room

Solving the Puzzle, Working Together to Escape the Room
Posted by Abbie Holmes

Corporate Ink recently visited one of Boston’s hottest attractions, Escape the Room, where after a long day of work, we decided to…

Leveraging Our Agency PR Partner to Differentiate in a Crowded Travel Industry

Leveraging Our Agency PR Partner to Differentiate in a Crowded Travel Industry
Posted by Greg Hakim

By Katherine Wellman, vice president of marketing and product management, FlightView Winning in the travel tech space isn’t easy. It’s an ultra-competitive…

Why You Shouldn’t Cut Corners on Marketing Personalization

Why You Shouldn’t Cut Corners on Marketing Personalization
Posted by John Costello

With the Apple Watch helping to kick start the boom of wearable technology, many consumers now have access to the internet, in…

Everything You Need to Know About Working with the Media

Everything You Need to Know About Working with the Media
Posted by Mikala Vidal

A Q&A with Journalist Kira M. Newman Kira Newman is a technology and psychology journalist who has written more than 1,300 articles…

The “E” in “PESO”: Leveraging public relations in the new marketing model

The “E” in “PESO”: Leveraging public relations in the new marketing model
Posted by Erin Caldwell

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns.…

SEO Starter Pack: Simple Steps for Successful Optimization

SEO Starter Pack: Simple Steps for Successful Optimization
Posted by John Costello

Earlier this spring, Google rolled out a significant change in its algorithm to account for the high-volume of mobile searches taking place.…

How To Maximize Positive Media Coverage

How To Maximize Positive Media Coverage
Posted by Mikala Vidal

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the…

Opening the gates: Should you free your content?

Opening the gates: Should you free your content?
Posted by Gil Haylon

For the majority of marketing teams, gating content isn’t even a second thought. The idea of not creating tangible leads from a…

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