Paid social – is it working?

Paid social – is it working?
Posted by Emma Willis

So, you’ve set up your paid social media campaign – you’ve identified the right platforms for your audience and goals, revised several…

The components to a successful media launch: Before, during and after

The components to a successful media launch: Before, during and after
Posted by Victoria Vichroski

One of the most exciting opportunities for a business’s growth and development is a successful media campaign, whether that’s around a product…

Mentor, Me? Maybe…

Mentor, Me? Maybe…
Posted by Amy Bermar

  Who are your mentors? If you don’t have one – are you missing out? Undermining your career? Maybe. The common wisdom…

Crisis Communication Starts with Customer $LUV

Crisis Communication Starts with Customer $LUV
Posted by Greg Hakim

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred –…

Remember to breathe

Remember to breathe
Posted by Greg Hakim

  One of the best benefits my agency offers is a paid three-week sabbatical. The only rule: give back, or learn or…

Supply Chain Marketers, Listen Up: The Trends You Need to Know About

Supply Chain Marketers, Listen Up: The Trends You Need to Know About
Posted by Kate Bachman

There are several big supply chain trends today that marketers should be paying attention to – and acting on – to raise…

Supply chain’s perception problem and how to deal with it

Supply chain’s perception problem and how to deal with it
Posted by Jackie Cavedon

To most, the term “supply chain” paints a monotonous picture of yellow hard hats and lengthy assembly lines on a factory floor.…

Supply Chain Marketing 2.0: Savvy Ways to Stand Out

Supply Chain Marketing 2.0: Savvy Ways to Stand Out
Posted by Abbie Holmes

Differentiate your supply chain marketing strategy to outperform competition, break through to buyers and take your campaign efforts to the next level.…

Hire for Talent (and Tension), Not for ‘Fitting In’

Hire for Talent (and Tension), Not for ‘Fitting In’
Posted by Amy Bermar

It’s tempting to hire people who look, act and think like us. After 30 years of success with Corporate Ink, Amy Bermar…

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