Klout ≠ Influence
May 16, 2012
I hope you’re ready for this … Are you sitting down?
A high Klout score does not mean you are more social-savvy or have more influence than someone with a low Klout score … (for more detail on the inner workings of Klout, check out Joanna’s post from last year).
Shocking right? This is probably the first time in the history of social measurement applications that a company has claimed that its solution does more than it actually does … (really hope that anyone in marketing is getting a chuckle out of that).
Klout comes up relatively often in conversations with clients and prospects – and the More >
So, you want to work in PR, huh?
May 14, 2012
‘Tis the season of caps and gowns, graduation parties, and what will seem like the monumental task of job hunting. Commencement speakers will tell you carpe diem, cherish your friendships, and wear your sunscreen.
That’s all great advice, but it will only get you so far in your quest for that perfect job in PR. I’d like to add in my own two cents as someone who’s braved – and survived – the PR job search many times over.
- Network! Tell anyone and everyone you know that you are on the market for a job. You never know where you might find someone willing to make an introduction for you.
- Be More >
2Moro’s Email? Will Spllng Mstkes Matter?
May 11, 2012
How many more times do we need to hear about the basic rules of email? (Hint: read your email. Don’t cc: everyone. Watch your tone.)
What about spelling things correctly? Or using good grammar?
I think they’ll disappear.
I still spell-check my emails, but only after I’ve written them like texts. Then I add back in all the words that make for full sentences. It’s a huge waste of time, and I do it mostly because I fear offending someone with too-cryptic speech, or, more likely, not being understood.
In the next few years, I think the ‘norms’ of spelling and grammar will shape-shift. The More >
Stop Trying So Hard: Writing for B2B
May 11, 2012
A simple lesson I’ve learned a few times – stop trying so hard. Last week, I learned it about writing for B2B. Inc. Magazine also published an article along the same lines – What a 9-Year-Old Can Teach You About Selling.
Here are a few example of how I’ve trying to improve my writing process.
- Stop writing like a marketer, and start thinking like a business person. Connect concepts to what B2B cares about – driving leads and growth and outpacing the competition.
- Five words are better than ten. A year ago, I was under the gun to meet page-length minimums. But, business isn’t college. Keep it More >
Recalibrating Your Social Strategy
May 10, 2012
Social media is far from ‘all grown up’ – but it’s ready to pay the rent. If you expect it to drive leads and revenue, you have to start hitting the right targets.
Most companies don’t. And they don’t know who’s saying what, either, or where their targets are logging social time. How do we know? It’s what we discover, with practically every social audit (and we’ve been doing them for more than 4 years.) The best audits are surprisingly easy to execute – and almost always yield at least a few unexpected insights.
Check out our new market brief: Social Audits: Five Steps for Improving Your More >