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Is Your App Design as Good as Your Web Site?

This week, one of the best web firms I know just told me that they’re getting out of web design, “because we can’t compete with the high school kid in his parent’s basement, and we don’t want to.”

Instead, they’re shifting to high-end application design—most of which may never be seen by anyone but the users.

And we’re going to recommend them, even if no one asks us for a UX expert.

Until we talked, I wasn’t giving enough weight to the look-and-feel of the complex applications that drive our clients’ customers’ businesses. We know about creating urgency, of course, and how to get messages More >


3 Ways to Turn Pinterest Into a B2B Lead Gen Machine

When it comes to B2B marketing with Pinterest, the main idea is to drive quality traffic back to the company website, with the ultimate goal of converting those visitors into leads. This happens through providing high quality content and strong visuals to engage your current and prospective customers. Here are some key strategies for making your business Pinterest page a lead generating machine:

Share Infographics

Many flock to Pinterest in search of these materials and it shows you know your stuff! So why not get more for your money and pin any research, data charts or infographics you have More >


9 Lessons After 25 Years in the Business

Twenty-five years ago this week, I found myself out of a job. It wasn’t planned, and it turned out to be one of the best things that ever happened to me (thank you, PC Week.)

Of course, I’ve made hundreds of mistakes, and fortunately, I’ve forgotten most of them. But here’s a short list of what I learned along the way, and sometimes, I didn’t have to get it wrong first to get it right.

Join a CEO group. Actually, I’ve been in about 4 over the years – and I consider this the best thing an entrepreneur or leader can do. It’s four hours of separation, with built-in accountability, and if you’re More >


5 Tips to Break through the 12,000 Emails Reporters Receive–and Delete–Each Year

How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it over the fence. And shaping new markets with the kind of coverage that drive company value – like one, in the WSJ last week.

Another survey from last week warmed our hearts – because it confirms the truths we play by:

Great media comes to those who listen, understand what’s needed, and aren’t afraid to be creative.

That’s we’ve been doing for 25 years, come next week.

Check out this survey from Fractl Marketing, it confirmed what we’ve known for a long time about More >

Danger sign

The Seven Deadly Sins of Social Media

Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you sure you’re not falling victim to one of social media’s seven deadly sins?:

  1. Not using social. First and foremost, if your business isn’t active on social, you’re already committing the worst of sins. Social puts you front and center in the public eye, and offers a direct line to you customers. You can bet your competition is already taking advantage of social media, so there’s no time to waste in getting you accounts fired up.
  1. Acting before thinking. More >
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