Corporate Inklings

 

The “E” in “PESO”: Leveraging public relations in the new marketing model

The “E” in “PESO”: Leveraging public relations in the new marketing model
Posted by Erin Caldwell

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns.…

SEO Starter Pack: Simple Steps for Successful Optimization

SEO Starter Pack: Simple Steps for Successful Optimization
Posted by John Costello

Earlier this spring, Google rolled out a significant change in its algorithm to account for the high-volume of mobile searches taking place.…

How To Maximize Positive Media Coverage

How To Maximize Positive Media Coverage
Posted by Mikala Vidal

Landing a great piece of media coverage takes a lot of skill and effort. For the best results, you must take the…

Opening the gates: Should you free your content?

Opening the gates: Should you free your content?
Posted by Gil Haylon

For the majority of marketing teams, gating content isn’t even a second thought. The idea of not creating tangible leads from a…

What’s the Value of Public Relations, Anyway?

What’s the Value of Public Relations, Anyway?
Posted by Abbie Holmes

“You work in public relations? My brother is in advertising, too.” “Marketing, advertising, public relations… aren’t they all kind of the same…

Four PR Hacks You Need to Know

Four PR Hacks You Need to Know
Posted by Kristen Carlson

There’s no quick trick to rocket your company to fame, however there are some hacks that you should be doing to make…

B2B Brands Are Embracing A March Madness Social Strategy

B2B Brands Are Embracing A March Madness Social Strategy
Posted by John Costello

One tradition that marks the end of winter each year is March Madness. While television spots take the main stage, social media…

How B2B Market Pressures are Changing PR

How B2B Market Pressures are Changing PR
Posted by Amy Bermar

We’re really proud to be a partner in Worldcom, the world’s largest partnership of independent PR firms. Our Dallas partner, Michael A.…

Want to Work in PR? 4 Interviewing Tips You Need to Know

Want to Work in PR? 4 Interviewing Tips You Need to Know
Posted by Sumih Chi

Public Relations is a leading industry to work in, and one of the most rewarding, particularly for college graduates holding a degree…

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