Five things we learned at Sourcing Journal 2017

Five things we learned at Sourcing Journal 2017
Posted by Abbie Holmes

From digitization and disruptive start-ups to the impact of social media on the supply chain, several market-shaping retail trends were discussed at…

Why you should prep for your tradeshow like a job interview

Why you should prep for your tradeshow like a job interview
Posted by Charlotte Jolicoeur

Like an interview, tradeshow marketing yields success proportionate to the effort you put into it. Would you walk into a job interview…

Cut through noise: How B2B marketers earn trust

Cut through noise: How B2B marketers earn trust
Posted by CI Team

Technology has created a new era of marketing, in which powerful decision engines are helping determine which path is most likely to…

How solid media coverage translates into sales

How solid media coverage translates into sales
Posted by Abbie Holmes

Strategically placed media coverage can translate into tangible business results. Learn more about how good press can build pipeline and give you…

Why I volunteer – and why you should, too

Why I volunteer – and why you should, too
Posted by Lauren Nickl

Some employees may consider volunteering to be a strictly personal activity. However, it can enhance your career in more ways than one.…

To all: The worst email mistake – and how to fix it

To all: The worst email mistake – and how to fix it
Posted by Gil Haylon

Your audience matters just as much as your message. Three strategies to segment your email marketing database for better performance. Why isn’t…

Lessons from social marketing: Effectively driving behavior change (Podcast)

Lessons from social marketing: Effectively driving behavior change (Podcast)
Posted by CI Team

Erin Caldwell joins this week’s podcast to talk about how marketers can drive social change for issues from recycling to carpooling to…

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