Corporate Inklings

 

Share the wealth: Replicating Airbnb’s success

Share the wealth: Replicating Airbnb’s success
Posted by John Costello

If you’re living in a city, there’s a good chance that you’ve contributed to the sharing economy, whether you know it or…

Demand Generation and PR: Why the two must become one

Demand Generation and PR: Why the two must become one
Posted by Erin Caldwell

The most successful brands – whether in business to business, business to consumer or the nonprofit space – find ways to tell…

Is the Phone Pitch Really Dead?

Is the Phone Pitch Really Dead?
Posted by James Roselle

The newsroom is shrinking, and reporters are busier than ever. Under pressure to meet deadlines with quality content that their readers care…

Solving the Puzzle, Working Together to Escape the Room

Solving the Puzzle, Working Together to Escape the Room
Posted by Abbie Holmes

Corporate Ink recently visited one of Boston’s hottest attractions, Escape the Room, where after a long day of work, we decided to…

Leveraging Our Agency PR Partner to Differentiate in a Crowded Travel Industry

Leveraging Our Agency PR Partner to Differentiate in a Crowded Travel Industry
Posted by Greg Hakim

By Katherine Wellman, vice president of marketing and product management, FlightView Winning in the travel tech space isn’t easy. It’s an ultra-competitive…

Why You Shouldn’t Cut Corners on Marketing Personalization

Why You Shouldn’t Cut Corners on Marketing Personalization
Posted by John Costello

With the Apple Watch helping to kick start the boom of wearable technology, many consumers now have access to the internet, in…

Everything You Need to Know About Working with the Media

Everything You Need to Know About Working with the Media
Posted by Mikala Vidal

A Q&A with Journalist Kira M. Newman Kira Newman is a technology and psychology journalist who has written more than 1,300 articles…

The “E” in “PESO”: Leveraging public relations in the new marketing model

The “E” in “PESO”: Leveraging public relations in the new marketing model
Posted by Erin Caldwell

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns.…

SEO Starter Pack: Simple Steps for Successful Optimization

SEO Starter Pack: Simple Steps for Successful Optimization
Posted by John Costello

Earlier this spring, Google rolled out a significant change in its algorithm to account for the high-volume of mobile searches taking place.…

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