Local sourcing: An asset or a liability?

Local sourcing: An asset or a liability?
Posted by Abbie Holmes

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts commenting on the future of the business and some consumers absolving their loyalty to the brand out of fear of getting sick, everyone seems to have taken a position on the scandal. In…

What’s happening in the supply chain: Four news articles to read now

What’s happening in the supply chain: Four news articles to read now
Posted by Abbie Holmes

From sustainability concerns and transparency initiatives to constantly changing consumer preferences and the desire to innovate, there’s a lot happening in the supply chain. Here are a few of the biggest stories from the past week, as well as a closer look at what they mean for businesses in this space. 1. Tesla and the 21st…

China and the next frontier of business travel

China and the next frontier of business travel
Posted by Gil Haylon

This may be a critical year for the business travel space worldwide, as the market demographics are shifting rapidly. According to a recent survey from CITS American Express Global Business Travel, business travel spending in China continues to rise despite an overall economic slowdown. In fact, business travel spending in China is expected to increase…

A matter of trust: Building agency partnerships across the globe

A matter of trust: Building agency partnerships across the globe
Posted by Erin Caldwell

Corporate Ink specializes in global expansion services, both for companies entering the U.S. and those expanding beyond American borders. We recently contracted with Paradigm Communications, based in China with offices in Beijing and Shanghai, to assist with a client’s APAC expansion plan. Edwin So, managing director at Paradigm, talks about the importance of mutual trust…

Here’s the definitive answer to picking agency vs. in-house life

Here’s the definitive answer to picking agency vs. in-house life
Posted by Melissa Nazar

Spoiler alert: I won’t be giving you the definitive answer to the agency vs. in-house question in the next 700ish words. Sorry to disappoint with my clickbait, but it’s a flawed question – how can I know what makes the most sense for your individual career without knowing your situation? If you’re still reading, what…

Holiday shopping isn’t what it used to be: What we learned in 2015

Holiday shopping isn’t what it used to be: What we learned in 2015
Posted by Abbie Holmes

Last year, we experienced an incredibly abnormal holiday season. Between unseasonably warm weather, an oddly quiet Black Friday, prolonged holiday deals and less crowded in-store experiences, the 2015 holiday shopping season stood out from the norm for a variety of reasons. In fact, some may even argue we’re at a turning point for holiday retail,…

Five reasons you should go to grad school for public relations

Five reasons you should go to grad school for public relations
Posted by Rebecca Liudzius

In the summer of 2013, I had to make a choice. As a rising college senior, I needed to decide if I would spend that fall applying to graduate schools or getting ready to enter the job market after graduation. It was a tough choice. I had always envisioned myself going to graduate school directly…

Is your mobile strategy to just “phone it in?”

Is your mobile strategy to just “phone it in?”
Posted by John Costello

In the early 20th century, the ubiquity of the Model T made it a necessity for businesses to have roadside billboards. At the tail end of the same century, desktop computers made their way into the homes of consumers, making a website a must-have. In 2015, Google confirmed that more searches are now done via…

The year in review: 15 Corporate Ink milestones

The year in review: 15 Corporate Ink milestones
Posted by James Roselle

The year was a successful one for Corporate Ink. We’ve grown our team, had opportunities to work with exciting companies across a variety of markets and created new memories together. As 2015 winds down, the Corporate Ink team would like to reflect on the milestones we’ve shared over the past year. Here are our top 15:…

From TV to PR: How to help reporters help you

From TV to PR: How to help reporters help you
Posted by Jecoliah Ellis

When I was a television reporter, I barely had time to take a five minute coffee break, and “lunch” was not in my vocabulary. The TV stations where I worked were understaffed, and I was under the gun every day to gather, write and voice two stories per shift. I was often live on location…

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