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survey

The Art of Survey Creation

Executing survey campaigns can be extremely effective for our clients. The data gleaned from market surveys can be turned into press releases, market briefs and infographics, and, equally importantly, used in email marketing, sales presentations and media campaigns.

These surveys can help emphasize a company’s value, highlighting new trends in the industry and demonstrating an understanding of what’s driving them. Furthermore, the results often have a long shelf-life, with other businesses, articles and reports referencing the data more than a year later.

Given the value these surveys More >

contentisking

The Who, What, Where, and Why of Your Content Strategy

Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy.

Before jumping in to your next campaign, consider the who, what, where, and why of your content strategy:

1. Why? Developing a strategy is critical to the success of your content. Content can go a long way, but only if it’s aligned with your goals. Don’t just create content for content’s sake or to keep up with whatever your competition is doing. A well thought out strategy gives you a definitive plan of action, and a higher probability of moving More >

Framily

So Who’s in Your Framily?

Yeah, there could be a new word. It might last for today’s social minute, or become another meme. In case you’ve been sleeping (or not watching commercial TV), it comes courtesy of Sprint, which has figured out that our shared hunger for community and connection is coinciding with a rapidly changing sense of just who our family might be.

Enter the Framily – friends and family. For Sprint, and maybe us, too, it’s a new way to re-define our connections, and loyalty.

What’s the PR lesson here? Spending a lot of money always helps penetrate the social conscience. But it goes much, much further More >

gearsjpg

3 Signs You Need a Marketing Automation Tool

Have you considered making the leap to a marketing automation tool like Pardot, Marketo, Hubspot or Act-On? Deciding to use a new technology can be a daunting decision. If you’re wavering on your decision, check out these three signs that you might benefit from a marketing automation tool.

1. You’re in desperate need of better leads

Congrats if you have a database with up-to-date leads and a full pipeline. But for those of you who are digging through dirty, outdated data and duplicates, don’t worry, it happens. There are a plethora of tools on the market that can help you clean up your data, More >

rise of the freelancer

Rise of the Contributor: How the Increasing Number of Contributors and Freelancers Affects the PR World

The model for newsrooms and publications is changing, and with that, reporting staffs are shrinking. For PR professionals, this means finding creative ways to make media connections.

According to a recent report from the Freelancers Union, one in three Americans currently hold freelance jobs – the world of journalism is no different.

As full-time reporters are becoming more sparse, freelancers and contributors are growing in numbers – just look at Forbes and its contributor network as an example of how the content creation cycle is changing. News outlets are moving to cut costs and use More >

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