Marketing to procurement and supply chain buyers: How tech providers can stand out in a crowded, copycat market

Marketing to procurement and supply chain buyers: How tech providers can stand out in a crowded, copycat market
Posted by Greg Hakim

Save money. Reduce Risk. Increase efficiency. If you are a procurement or sourcing vendor, it’s likely that these three messages are baked…

Personalization: The Good, the Bad and the Creepy (Podcast)

Personalization: The Good, the Bad and the Creepy (Podcast)
Posted by John Costello

On the first full-length episode of The Bean Pod, Account Director Melissa Nazar and Host John Costello, account executive, discuss the different…

We’re starting a podcast: Introducing The Bean Pod

We’re starting a podcast: Introducing The Bean Pod
Posted by John Costello

Podcasts are all the rage today. From political banter to sports commentary to tech talk, podcasts are taking the marketing world by…

The view from my office: Five lessons I learned as a Corporate Inker

The view from my office: Five lessons I learned as a Corporate Inker
Posted by Elizabeth Reid

After being exposed to Corporate Ink, it’s easy to lose sight of how special this agency is because special starts to feel…

Three Considerations for your B2B Marketing Budget

Three Considerations for your B2B Marketing Budget
Posted by Elizabeth Reid

Most B2B company leaders understand the need for a strategic marketing budget: it can help build awareness for your brand, prompt partnerships…

PR agencies: A secret weapon for demand generation campaigns

PR agencies: A secret weapon for demand generation campaigns
Posted by James Roselle

The role of public relations agencies is rapidly evolving. With a shifting digital media landscape and increased focus on personalized marketing content,…

This month in PR and marketing: May 2016

This month in PR and marketing: May 2016
Posted by Elizabeth Reid

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s…

Are you asking the right questions of your marketing data?

Are you asking the right questions of your marketing data?
Posted by Rebecca Liudzius

The rise in the sophistication and availability of marketing data analytics over the past several years has given marketers a new edge…

Local sourcing: An asset or a liability?

Local sourcing: An asset or a liability?
Posted by Abbie Holmes

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts…

What’s happening in the supply chain: Four news articles to read now

What’s happening in the supply chain: Four news articles to read now
Posted by Abbie Holmes

From sustainability concerns and transparency initiatives to constantly changing consumer preferences and the desire to innovate, there’s a lot happening in the…

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