net promoter score

How Customer Satisfaction Surveys Tell the Future

It’s funny – just asking customers what they want more of is one of the best ways to see where the market is heading, and where the pressure is strongest.

We’ve been surveying our customers via Net Promoter® for about five years, and each year, we ask three key questions:

  • How likely are you to recommend Corporate Ink to a friend or colleague?
  • What’s your primary reason for scoring this way?
  • What’s the one thing we could do to improve this score?

Then we ask a few spontaneous questions – to get a better understanding of where our clients are feeling the most pressure (which typically More >

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