PR agencies: A secret weapon for demand generation campaigns

PR agencies: A secret weapon for demand generation campaigns
Posted by James Roselle

The role of public relations agencies is rapidly evolving. With a shifting digital media landscape and increased focus on personalized marketing content,…

This month in PR and marketing: May 2016

This month in PR and marketing: May 2016
Posted by Elizabeth Reid

The marketing and PR world is constantly evolving, and this month was no exception. Here are four recent stories that discuss what’s…

Are you asking the right questions of your marketing data?

Are you asking the right questions of your marketing data?
Posted by Rebecca Liudzius

The rise in the sophistication and availability of marketing data analytics over the past several years has given marketers a new edge…

Local sourcing: An asset or a liability?

Local sourcing: An asset or a liability?
Posted by Abbie Holmes

Chipotle’s months-long E. coli outbreak has had everyone talking about food safety. Between the media reporting a dramatic dip in sales, experts…

What’s happening in the supply chain: Four news articles to read now

What’s happening in the supply chain: Four news articles to read now
Posted by Abbie Holmes

From sustainability concerns and transparency initiatives to constantly changing consumer preferences and the desire to innovate, there’s a lot happening in the…

China and the next frontier of business travel

China and the next frontier of business travel
Posted by Gil Haylon

This may be a critical year for the business travel space worldwide, as the market demographics are shifting rapidly. According to a…

A matter of trust: Building agency partnerships across the globe

A matter of trust: Building agency partnerships across the globe
Posted by Erin Caldwell

Corporate Ink specializes in global expansion services, both for companies entering the U.S. and those expanding beyond American borders. We recently contracted…

Here’s the definitive answer to picking agency vs. in-house life

Here’s the definitive answer to picking agency vs. in-house life
Posted by Melissa Nazar

Spoiler alert: I won’t be giving you the definitive answer to the agency vs. in-house question in the next 700ish words. Sorry…

Holiday shopping isn’t what it used to be: What we learned in 2015

Holiday shopping isn’t what it used to be: What we learned in 2015
Posted by Abbie Holmes

Last year, we experienced an incredibly abnormal holiday season. Between unseasonably warm weather, an oddly quiet Black Friday, prolonged holiday deals and…

Five reasons you should go to grad school for public relations

Five reasons you should go to grad school for public relations
Posted by Rebecca Liudzius

In the summer of 2013, I had to make a choice. As a rising college senior, I needed to decide if I…

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