Of course, I’ve made hundreds of mistakes, and fortunately, I’ve forgotten most of them. But here’s a short list of what I learned along the way, and sometimes, I didn’t have to get it wrong first to get it right.
Join a CEO group. Actually, I’ve been in about 4 over the years – and I consider this the best thing an entrepreneur or leader can do. It’s four hours of separation, with built-in accountability, and if you’re More >
How do you cope when the reporters you want to target get 12,000 emails a year – and spike most of them? That’s our job–hitting it over the fence. And shaping new markets with the kind of coverage that drive company value – like one, in the WSJ last week.
Another survey from last week warmed our hearts – because it confirms the truths we play by:
Great media comes to those who listen, understand what’s needed, and aren’t afraid to be creative.
That’s we’ve been doing for 25 years, come next week.
Managing your company’s social media accounts is fun and easy, right? A few posts here, a few “Likes” there, what’s the big deal? But are you sure you’re not falling victim to one of social media’s seven deadly sins?:
- Not using social. First and foremost, if your business isn’t active on social, you’re already committing the worst of sins. Social puts you front and center in the public eye, and offers a direct line to you customers. You can bet your competition is already taking advantage of social media, so there’s no time to waste in getting you accounts fired up.
- Acting before thinking. More >
The concept of brand “superfans” is not necessarily a new one. Consumers all over the world have been talking about their favorite companies and products online, advocating for products and services, and have been doing everything they can to spread the word about brands they are passionate about.
Whether it be videos, pictures, tweets, or posts, authentic endorsements by brand ambassadors go a long way. Adobe recently used Vine to capture executives at industry events and engage in real time marketing. The video not only portrayed Adobe’s active participation in the industry, but also More >
Creative content budgets are expected to swell this year, but most businesses are still struggling to string together an effective content strategy. Before jumping in to your next campaign, consider the who, what, where, and why of your content strategy:
1. Why? Developing a strategy is critical to the success of your content. Content can go a long way, but only if it’s aligned with your goals. Don’t just create content for content’s sake or to keep up with whatever your competition is doing. A well thought out strategy gives you a definitive plan of action, and a higher probability of moving More >