Insight into the world of tech, marketing and PR.
September 23, 2019
“In preparing for battle I have always found that plans are useless, but planning is indispensable.” ― Dwight D. Eisenhower As a career PR and marketing […]
March 5, 2018
When it comes to creating more effective campaigns, don’t tell your prospects a story; focus on building a connection. I must admit, I’m a sucker for […]
April 27, 2017
It’s Draft Day – but why should communications professionals care? If your job includes media relations, we’ll tell you why you should be paying attention. It’s […]
March 6, 2017
When it comes to assessing the benefits and value of a comprehensive public relations program, the first thing companies typically look toward is awareness. After all, […]
February 13, 2017
Having spent the better part of 20 years working in PR agencies I can tell you that one of the most common discussions with new clients […]