Greg Hakim

Insight into the world of tech, marketing and PR.

April 20, 2018

Crisis Communication Starts with Customer $LUV

Southwest Airlines had a bad week. The fatal accident on flight #1380 left one dead and many others injured and scarred – every airline’s worst nightmare. […]
March 29, 2018

Remember to breathe

  One of the best benefits my agency offers is a paid three-week sabbatical. The only rule: give back, or learn or experience something new, but […]
April 10, 2017

Beyond the coverage: How to use media to drive pipeline

Scoring targeted, on-message media coverage is always a win – but it’s only the first step. After the story goes live and the initial excitement dies […]
August 29, 2016

Marketing to procurement and supply chain buyers: How tech providers can stand out in a crowded, copycat market

Save money. Reduce Risk. Increase efficiency. If you are a procurement or sourcing vendor, it’s likely that these three messages are baked into your sales and […]
July 15, 2015

Leveraging Our Agency PR Partner to Differentiate in a Crowded Travel Industry

By Katherine Wellman, vice president of marketing and product management, FlightView Winning in the travel tech space isn’t easy. It’s an ultra-competitive industry with numerous highly-entrenched […]
August 27, 2013

Top 6 Content-Marketing Takeaways from Inbound ’13

What do you get when you bring 5,000 socially-and digitally-inclined marketing execs together in one city?  A ton of strong, practical and ready-to-implement inbound marketing ideas. […]
January 2, 2013

7 Questions to Ask Before Launching an Integrated Marketing Campaign

There are many pieces to the integrated marketing puzzle. When constructed properly, the outcome can be a thing of beauty.  But if one or two puzzle […]
November 21, 2012

Inbound Marketing: A Magic Pill For Driving More Leads?

HOORAY INBOUND MARKETING!! It’s tough not to get swept up by the inbound marketing hype machine these days. Leads, demand generation and more leads – that’s […]
August 31, 2012

5 Tips to Create More Effective Landing Pages – and Improve Conversions by 75%

Landing pages – one of the most crucial aspects of the inbound marketing equation. No matter how many resources you put behind a marketing campaign, if […]
February 23, 2012

Content Marketing: Fuel for SEO and Lead-Gen

Content creation isn’t easy, but it sure is impactful. The power of content goes well beyond boosting search positioning and garnering readership – it can actually […]
September 22, 2011

Inbound Marketing Summit 2011 – Embracing Your Negatives

The genius can be in the negative. That was the message delivered by Youngme Moon, Chair of Harvard’s MBA program, at last week’s Inbound Marketing Summit […]
July 28, 2011

Social Media Faux Pas – Hijacking Hash Tags

There aren’t too many rules governing the use of hash tags on Twitter – but there’s one pretty important one to pay attention to:  Never hijack […]
May 23, 2011

Marketing and PR Lessons from the New York Jets

The New York Jets came up just short again – and we’re not talking Super Bowl this time. The Jets were a finalist for the “best […]
March 18, 2011

Link Building for SEO: The Five Steps

Greg Hakim lays out the five steps of effective link building as part of a good SEO strategy.    
September 23, 2010

PR’s Full-Court Marketing Press – The Tradition is Dead

Is traditional PR dead? Back in the good ‘ol days (before I really even knew what PR was), public relations professionals were charged with one primary […]
September 2, 2010

Social Media: You’re Still Waiting?

  We’ve heard this one before:  “Having a social media program would be great, but I’m not convinced it’s an effective means of reaching my target […]
August 10, 2010

Are you a robot when it comes to social media?

Once you get the ‘social’ habit – it’s easy to overdo it. We’ve all seen the information robots; they’re Tweeting story after story, posting every little […]
June 25, 2010

Capturing the attention of the (social) media

Didyou know that companies who blog receive on average 55 percent more Web site visitors than those who don’t?  How about this fact – video is […]
May 5, 2010

Bribing for Blogs

Creating a corporate blog… sounds like a great idea, right?  Along with social media outlets Facebook, Twitter, LinkedIn and YouTube, corporate blogging is one of the hottest trends […]
February 17, 2010

What are you working for?

Have you ever sat at your desk procrastinating, pondering the point of all your hard work and long hours?  Some PR professionals (like me, I’ll admit) […]