Erin Caldwell

Insight into the world of tech, marketing and PR.

April 24, 2017

Marketers: Why aren’t you changing the world yet?

Marketers: It’s time to take up the mantle of societal change, and use our skills to make the world a better place. Here’s how.   Sometimes […]
December 20, 2016

Predictions 2017: Globalization is here to stay

For years, the world has been shrinking, and I’m not just talking about the polar ice caps (we’re laughing through our tears at that one). I’m […]
October 3, 2016

Coming to America? Don’t underestimate the marketing investment required for success

With hundreds of companies crossing the Atlantic every year to test the business waters in the United States, it’s hard to identify exactly what the keys […]
September 23, 2016
Bean Pod podcast

Rust belt ruminations: Experiences at Content Marketing World (Podcast)

In the nonstop world of agency marketing, it can be great to get away sometimes, even if your destination is more rust belt than tropical. And […]
January 28, 2016

A matter of trust: Building agency partnerships across the globe

Corporate Ink specializes in global expansion services, both for companies entering the U.S. and those expanding beyond American borders. We recently contracted with Paradigm Communications, based […]
November 19, 2015

Going global isn’t easy: Six tips for the expanding business

There’s no doubt that the world is getting smaller. Technological advances like the Internet, and now social media, are making it easier for companies to do […]
October 1, 2015

Four traits to look for in a content agency

Marketers know they need to produce quality content, but adding content creation to the ever-growing list of a marketer’s responsibilities is easier said than done. Typically, […]
August 18, 2015

Demand Generation and PR: Why the two must become one

The most successful brands – whether in business to business, business to consumer or the nonprofit space – find ways to tell compelling stories that speak […]
May 18, 2015

The “E” in “PESO”: Leveraging public relations in the new marketing model

  The marketing landscape has changed drastically in recent years, and today’s marketing program is no longer a mashup of standalone campaigns. Marketing success demands integration, […]