Insight into the world of tech, marketing and PR.

October 13, 2014

CMOs As The New CEO: Love Your Inner Geek

If sales is a numbers game, marketing’s already joined it. It’s a major cultural shift, and it’s prompting CEOs and VCs from the South Bay to […]
September 19, 2014

Is Your App Design as Good as Your Web Site?

This week, one of the best web firms I know just told me that they’re getting out of web design, “because we can’t compete with the […]
September 9, 2014

9 Lessons After 25 Years in the Business

Twenty-five years ago this week, I found myself out of a job. It wasn’t planned, and it turned out to be one of the best things […]
May 20, 2014

So Who’s in Your Framily?

Yeah, there could be a new word. It might last for today’s social minute, or become another meme. In case you’ve been sleeping (or not watching […]
May 23, 2013

Complain? Who, Me?

Consider it the anti-Twitter, anti-social media move: No more complaining. I’m in. But it turns out I’m kind of late to this party.  AComplaintFreeWorld.org  has sold […]
May 20, 2013

4 Reasons Why Dilbert Rocks. And What Gamification Needs to do Better.

I haven’t read Dilbert in years. But Scott Adams can still puncture the balloon. The latest: Gamification, marketing’s favorite new toy.   What’s right about this? […]
May 16, 2013

Why PR is More Interesting Than Being a Reporter

Next year marks 25 years in PR for me. I switched after writing about 2,500 newspaper stories from a whole bunch of different countries, and the […]
March 7, 2013

How Do You Sell To CIOs In A Changing Market?

That was the topic of a packed breakfast I attended last week in Boston. (In an unusual bit of timing, we also co-sponsored one about selling […]
February 8, 2013

Why Managers Earn Less

I heard a story the other day, about a senior executive whose young son was beginning to understand how the world works, and the money flows.  […]